BRAND X MOBILE: WORKING TO CREATE AN OPTIMUM MOBILE SPACE

Brand X Mobile: Working to Create an Optimum Mobile Space Part of a Series Featuring NAA's 2016 Accelerator Pitch Program Winners. In 2016 the global mobile advertising market is projected to surpass $100 billion in spending and account for more than 50 percent of all digital ad expenditure

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SmartLabel

SmartLabel™ was created to meet the consumers' desire for more information about the products they use and consume. Consumers will be able to search or scan for detailed and consistent information about nutrition, ingredients, allergens, product usage and advisories, and brand information.

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RFID Moves Into The Big Leagues

Drake LaDue, CEO of Brand-X-Mobile, was not at FanFest and wasn’t privy to enjoying and wasn’t privy to enjoying the scanable feature on the large cards. But after the event, he experienced some frustration when trying to scan something with a QR code he found online

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Are clients qualified ad designers?

I get asked daily, by our clients, about automated social, no coding necessary and build it yourself digital and design tools. And more often than not the request is driven by a perceived concept of saving money or increasing profits. We can't blame them, we're all guilty of the same behavior. Here's the reality, clients are exposed to,

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Keep It Short and Sweet Mobile Experiences

We've developed a "Keep It Short and Sweet Mobile Experiences" goal approach to meet the needs of the organization as well as the end user. Although each approach is customized for the desired goal as well as the mobile landing page, there's a set of core best practices which are applicable to every type of mobile experience. We've listed a few below which will increase

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The Mobility Report

The Mobility Report (10 years into the future) - It plays like a crazy George Orwellian science fiction movie - right? Well sit back because what you're about to read will probably blow your mind!

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50 Shades of Mobile

Mobile Diversity
There are more mobile devices than there are people on the planet!!
There are more than 3.1 million mobile apps (Android and Apple Combined).
90% of our mobile behavior is some form of social communication.
And the profile of the mobile end user spans from mobile device novice to expert, across every generation and every culture

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Why do I need a mobile website?

You have 4 choices when it comes to delivering information to your mobile audience. 1- Do Nothing: This is not recommended. Considering up to 79% of your mobile audience will leave your site if they find it difficult and frustrating

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