JC Lupis | Marketing Charts | Mon, 31 Mar 2014 11:06:22 +0000

FedReserve-Demographics-of-Mobile-Banking-Users-Mar2014

    Source: Federal Reserve [pdf]

      Notes: These demographic patterns are consistent with surveys from prior years (including this one). Overall, 33% of mobile phone owners had used mobile banking during the 30 days prior to the survey, up from 28% a year earlier. About half of those (17% overall) had made a mobile payment, up a couple of points from the year before.

        About the Data: Based on a survey of 2,657 US adults (18+) fielded by GfK from December 6-23, 2013. Mobile banking refers to consumer access to bank services using mobile phones.

          Related: Mobile Payments Said to Now Represent 1 in 5 Global Transactions

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