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Hannah Alvarez | User Testing | Tue, 01 Dec 2015 18:49:58 +0000

When it comes to gauging the effectiveness of your A/B testing efforts, there’s one KPI that beats them all: win rate.

Sadly, 85-90% of all A/B tests are doomed to fail. It’s not only disappointing to lose an A/B

The post Win More A/B Tests by Answering These 3 Questions appeared first on UserTesting Blog.