SMS is the most effective way to reach users, with a 90 percent read rate in minutes

Short Message Service (SMS), more colloquially known as ‘text,’ is a protocol used for sending short messages over mobile networks. The first SMS was sent in 1992; By 2010, SMS was the most widely used data application, adopted by 80 percent of mobile subscribers.

Then, came the rise of the smartphone.

Smartphones paved the way for consumers to communicate through a variety of outlets – from email and instant messaging to over-the-top content messaging apps.

However, despite the growth in other communication channels, SMS is still widely in use and remains one of the primary channels of communication. Why? Here are four crucial reasons.

SMS is the most effective way to reach users, with a 90 percent read rate in minutes

When it comes to timeliness of delivery, SMS maintains the highest engagement rate in comparison to emails and OTT apps.

SMS is available as long as you have a mobile phone and service plan. This makes its global reach soar as there are no pre-existing connections required, such as accepting friend requests or requiring two parties to download the same app.

The lower barriers to communication let users receive messages quickly, making it ideal for sending short, time-sensitive content.

SMS is a one- size- fits- all solution which makes anybody (with a mobile number) reachable

The technology for sending and receiving SMS is not reliant on high speed internet, essentially making anyone in modern society reachable.

Source: Why Are People Still Using SMS in 2015?