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Hannah Alvarez | User Testing | Fri, 06 May 2016 21:12:15 +0000

Let’s be honest: empathy isn’t something most marketers spend a lot of time on.

We’re busy launching campaigns, generating leads, tracking conversions, and boosting revenue. We leave the deep customer understanding to our friends on the Product and Design teams. …

The post Why (and how) marketers should build empathy for their customers appeared first on UserTesting Blog.