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JC Lupis | Marketing Charts | Wed, 07 Oct 2015 13:30:48 +0000

Source: GfKGfK-Google-Plus-Usage-by-Age-Gender-Oct2015

    Notes: Roughly 18% of US adults report having visited Google Plus in the past 30 days, according to a GFK report, putting Google+ on par with Pinterest and only slightly behind Instagram (19%) in the survey’s results. There is relatively little difference in usage across age groups, with 25-34-year-olds (22.6%) most likely to report visiting the platform. Women make up the majority (53%) share of users, per the study, and slightly more than 18% visited the platform during the prior 30 days.

    Women also make up the majority of Facebook (57%), Instagram (60%) and Pinterest (81%) users, while men lead slightly on LinkedIn, Twitter and YouTube.

    Meanwhile the median age of Google+ users (42) is the highest among the 7 platforms identified save for LinkedIn (44). Interestingly, the median age of Facebook users (40) is up from 29 in 2009.

      Related: Demographics of Social Networking Platform Users

        About the Data: The results are based on GfK MRI’s Survey of the American Consumer®, a single-source database derived from continuous surveys of approximately 25,000 U.S. adults annually.

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