JC Lupis | Marketing Charts | Wed, 17 Dec 2014 11:00:53 +0000

Source: GallupGallup-Daily-Spending-by-Race-Ethnicity-and-Kids-Dec2014

    Notes: Hispanics report $96 per day in discretionary spending (“yesterday” spending excluding major purchases and normal household bills), edging Asians ($95) for the most among major races and ethnicities, and well above the $90 adult average, according to a Gallup survey. The report ties this higher spend to Hispanics’ likelihood of having children under 18 in the home: 50% report having kids living in the household, compared to one-third of adults overall. Indeed, Hispanic adults with kids living at home report $116 per day in discretionary spending, compared to $76 for those without children under 18 in the home. Gallup has previously shown that adults with children in the home spend significantly more than those without.

      Related: African-Americans and Hispanics Combine For One-Fifth of Estimated National Discretionary Spending

        About the Data: Results for the Gallup poll are based on telephone interviews conducted Jan. 1-Nov. 30, 2014, on the Gallup U.S. Daily survey, with a random sample of 159,068 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. For results based on the total sample of national adults, the margin of sampling error is ±1 percentage point at the 95% confidence level. For results based on the total sample of 14,538 Hispanics, the margin of sampling error is ±1 percentage point at the 95% confidence level. For results based on the total sample of 6,358 Hispanics with children, the margin of sampling error is ±2 percentage points at the 95% confidence level. All reported margins of sampling error include computed design effects for weighting.

        Each sample of national adults includes a minimum quota of 50% cellphone respondents and 50% landline respondents, with additional minimum quotas by time zone within region. Landline and cellular telephone numbers are selected using random-digit-dial methods.

        The post Who Spends the Most on a Daily Basis? Hispanics appeared first on Marketing Charts.