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jclupis | Marketing Charts | Wed, 27 Jan 2016 14:00:53 +0000

Source: IpsosIpsos-Best-Social-Platform-Keeping-Up-to-Date-News-Jan2016

    Notes: Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics, per survey results from Ipsos. The study, commissioned by Pinterest, finds that users generally feel Pinterest is best for collecting project ideas, pursuing hobbies, expressing creativity and shopping, among others, while Facebook gets the nod for staying connected with – and communicating with – friends and family.

    While Twitter is second to Facebook in terms of keeping up with the news, it is the platform that users feel is best for keeping up-to-date with their favorite celebrities.

      Related: Globally, TV Tops Search and Social as News Source

        About the Data: The results are based on a survey of more than 5,000 adults aged 18+ (regular social media users who use 2 or more of the listed social media sites at least once a month or more). The sample sizes were as follows for users of each site: Pinterest (2,802); Facebook (4,774); Instagram (2,656); Twitter (3,062); Snapchat (1,542); Tumblr (1,113); and LinkedIn (1,878).