JC Lupis | Marketing Charts | Mon, 11 Apr 2016 13:30:04 +0000

Source: comScore [download page]comScore-Retail-E-Commerce-Growth-by-Category-Apr2016

    Notes: Retail e-commerce spending grew by 14% year-over-year in 2015, buoyed by a 56% increase in mobile commerce spending, reports comScore. The fastest-growing categories in terms of total retail digital commerce dollars were video games, consoles & accessories (44%) and toys & hobbies (42%). The study notes that the three fastest-growing categories were driven by mobile, as consumers are increasingly willing to make these “inexpensive, less complicated” purchases on their mobile devices.

      Related: Consumers’ Top Mobile Shopping Problems

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