jclupis | Marketing Charts | Wed, 16 Dec 2015 14:00:23 +0000

Source: Adobe Digital IndexAdobe-TVE-Authentications-by-Device-in-Q3-Dec2015

    Notes: Connected TV devices are becoming more popular devices for TV Everywhere viewing, reports Adobe Digital Index, noting that almost one-quarter (23%) of authentications occurred via connected TV devices in Q3, more than double the share (10%) from the year-earlier period. Looking closer at device types, the study indicates that the iPad (22% share) remains the device with the largest share of TV Everywhere authentications, while Apple TV’s share is almost double that of Roku (13% and 7%, respectively).

      Related: Are Young People Watching Less TV? (Updated – Q3 2015 Data)

        About the Data: The data is based on 3.6 billion TV Everywhere authentications from July 2014 through September 2015 spanning 300+ different sites and apps acting as access points for TV Everywhere.