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JC Lupis | Marketing Charts | Tue, 29 Jul 2014 12:34:59 +0000


    Source: YouGov

      Notes: Google tops the buzz rankings for the first half of this year among US Millennials; research released late last year also found Google to be Millennials’ “most-loved” brand. Nike,, YouTube and Apple round out the top 5 Buzz Rankings among US Millennials. Meanwhile, Nike and Samsung hold the top 2 positions among both Hispanics and African-Americans, with Apple also in the top 5 for both groups.

        Related: US Brand Buzz Rankings in H1 2014

          About the Data: Buzz Scores are determined by asking respondents whether they have heard anything about the brand during the prior 2 weeks and subtracting the percentage who answered they had heard something negative from the proportion who heard something positive.

          The post Which Brands Have the Best Buzz Among Millennials? appeared first on Marketing Charts.