JC Lupis | Marketing Charts | Fri, 06 Mar 2015 14:00:27 +0000

Source: UPS / comScore [pdf]UPScomScore-Interest-in-Mobile-Wallet-Activities-Mar2015

    Notes: Among online shoppers, roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons, according to the latest annual Pulse of the Shopper study from UPS and comScore. Other mobile wallet activities currently used or in consideration by this group include online bill pay (34%), loyalty cards (30%) and scanning QR or barcodes to check availability, order item or get product information (29%). Overall, while 41% of smartphone owners surveyed had made a purchase using their device during the 3 months prior to the survey, online shoppers’ preferred channels for purchasing products continue to overwhelmingly favor desktops/laptops and physical stores.

      Related: Who’s Using Digital Wallets?

        About the Data: A comprehensive survey designed by comScore in conjunction with UPS was fielded between February and October 2014 across four regions and 14 countries. A total of 19,485 respondents completed the survey. All shoppers surveyed had to meet the criteria of making at least two online purchases in a typical three-month period.

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