Select Page

jclupis | Marketing Charts | Mon, 17 Aug 2015 13:00:52 +0000

CMI-US-LGBT-Media-Habits-Aug2015Source: Community Marketing, Inc. (CMI) [download page]

    Notes: LGBT websites and blogs remain the most popular form of media among Millennial (born 1981-1997) LGBTs, as they were last year, according to CMI’s latest annual survey, which finds network and cable TV again the most commonly consumed form of media among Boomers. Interestingly, among Gen Xers and Boomers, LGBT websites and blogs are far more popular among men than women, as are LGBT mobile apps.

    Separately, Apple, Starbucks and Target (not necessarily in that order) are the brands that the greatest share of LGBT respondents recall having made a conscious decision to purchase from due to their pro-LGBT policies or practices. Chick-fil-A, meanwhile, is again the brand most likely to have been boycotted as a result of their anti-LGBT policies and practices.

      Related: Top-Indexing Retail Spending Categories Among LGBT Households

        About the Data: The data is based on a survey of more than 12,700 self-identified gay and bisexual men, more than 3,200 lesbian and bisexual women and more than 1,000 transgender and gender non-binary community members.