JC Lupis | Marketing Charts | Wed, 06 Apr 2016 13:30:38 +0000

Source: DeloitteDeloitte-US-Consumers-Most-Frequently-Used-Mobile-App-Types-Apr2016

    Notes: Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices, per a recent report from Deloitte. Interestingly, while the 19-25 age bracket accesses social media apps most frequently on smartphones, the 33-49 age group leads on tablets. Beyond social apps, the other most commonly accessed apps on smartphones are weather, browser, and gaming apps, per the report.

    Gaming and browser apps are also frequently accessed on tablets, though streaming video apps are higher on the rankings list for tablets than for smartphones.

      Related: Mobile App User Engagement and Retention Benchmarks

        About the Data: The results are based on a survey of 2,205 US consumers aged 14 and older.