jclupis | Marketing Charts | Mon, 12 Oct 2015 13:30:24 +0000

eMarketer-Daily-Major-Media-Consumption-2011-2017-Oct2015Source: eMarketer

    Notes: Daily time spent by adults with the mobile internet will grow by 11.3% this year, predicts eMarketer, but growth rates will then drop below the double-digits for the first time, with this attributed to fewer new mobile device users and a limit to the number of activities possible on mobile. Still, with time spent with traditional media generally declining, by the end of next year adults are projected to spend more time solely with mobile social media than they are with print.

      Related: Advertising Channels With the Largest Purchase Influence on Consumers

        About the Data: The estimates are based on time spent with each medium, including all time spent with that medium regardless of multitasking. Desktop and laptop time includes all internet activities on those devices. TV, radio, print and other media exclude digital.