JC Lupis | Marketing Charts | Thu, 08 Sep 2016 13:00:05 +0000

After stalling last year, the number of TV homes in the US has grown by roughly 1.7% to 118.4 million for the upcoming season, according to Nielsen’s latest TV Universe estimates. Some 301.7 million Americans aged 2 and older live in those TV homes, up 1.6% from last year.Nielsen-US-TV-Universe-Estimates-2012-2017-Sept2016

Increases have been observed in the number of US Hispanic, black and Asian TV households, resulting from a rise in population growth and TV penetration.

TV’s popularity continues unabated, it seems: some 287 million TV users engaged with traditional TV during a typical month in Q1 2016, per separate Nielsen data, up 2 million from 6 months earlier. TV also remains the most influential advertising medium in the US, according to a MarketingCharts primary research study.

Nielsen notes in its latest TV Universe estimates that 96% of all US homes with TVs receive traditional TV signals via broadcast, cable, DBS or Telco, or have a broadband internet connection.