JC Lupis | Marketing Charts | Mon, 23 Nov 2015 14:00:19 +0000

Source: TNSTNS-Online-Adults-Traditional-Media-Consumption-Nov2015

    Notes: Among online US adults, Baby Boomers (46-65) spend almost twice as much time on a daily basis with TV, radio and print as do Millennials (16-3) per newly-released data from a TNS study. In fact, while Baby Boomers report spending more than double the time with TV (3.4 hours per day) as with TV and video online (1.3 hours), Millennial estimate spending more time with digital than offline TV (2.7 vs. 1.9 hours per day).

    For comparison, Nielsen figures suggest that while youth watch substantially less traditional TV than their older counterparts, traditional TV viewing among Millennials is in excess of 2 hours per day, surpassing 3 hours per day for the 25-34 demographic.

      Related: Advertising Channels With the Largest Purchase Influence on Consumers

        About the Data: The results are based on US respondents from TNS’ Connected Life study, which surveys 60,500 internet users across 50 countries. The fieldwork was undertaken in all markets between May and August 2015.