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Ellis Frederick | Wearables | Thu, 02 Apr 2015 17:04:50 +0000

The honest truth is activity trackers don’t always complement your “look.” Fortunately, fashion company Tory Burch is attempting to bring sartorial sophistication to the wearables market with its newest — and chicest — collaboration with Fitbit. The Fret Double-Wrap Bracelet is designed to make your Fitbit Flex look like a cute accessory, and it weaves into the rest of the Tory Burch Fitbit collection seamlessly.

Tory Burch describes the bracelet as “lightweight, versatile and effortlessly tomboy.†The bracelet comes in four sleek variations, each with different-colored metal detailing and leather bands. It has an adjustable latch for a customized fit, and the stainless steel metal is plated with 18k rose gold or 16k gold.

Tory Burch and Fitbit first announced their plans to collaborate in April 2014. The collection launched in August with a pendant necklace and a silicone printed bracelet. The fashion company has since introduced a metal hinged bracelet, and now, the Fret. Fitbit stands out as one of the few fashion-minded wearables company, committed to finding a place in the fickle market.

Unfortunately for those who don’t yet own a Fitbit, Tory Burch’s accessories do not come with the activity tracker. The Flex smartband must be bought separately. But in comparison with other Tory Burch jewelry, a $175 price tag for the good-looking casing doesn’t seem too steep.

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