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JC Lupis | Marketing Charts | Mon, 31 Aug 2015 13:30:34 +0000

Source: Kantar Media / Ad AgeKantarAdAge-B2B-Top-100-Advertisers-Spending-Trends-in-2014-Aug2015

    Notes: The top 100 B2B advertisers increased their ad spending by 0.9% in 2014, while B2B advertisers as a whole kept their spending flat for the year, reports Ad Age, based on Kantar Media data. With an estimated $4.8 billion spent on B2B ads last year, the top 100 advertisers accounted for almost half of the total $10.2 billion spent by B2B advertisers. (These figures include only display ad spend for online advertising.) TV’s share of measured ad spend among the top 100 advertisers increased from roughly 57% share in 2013 to 61% share last year.

    The leading advertiser was Microsoft ($232.4 million), though its B2B ad spend shrunk by about 20% from the prior year. AT&T (+3.9% to $204.6 million) and Verizon (-8.8% to $168.8 million) were the next-largest B2B advertisers.

      Related: 2015 B2B Digital Marketing Insights Report

        About the Data: Figures include estimated B2B ad spending across TV, internet (display ads only), magazines (including business publications), newspapers, radio and outdoor.

        The post Top 100 B2B Advertisers’ Spending Trends, by Medium appeared first on Marketing Charts.