Showing the huge impact of mobile marketing across web, social, display and email The rapid rise of smartphone and tablet adoption has affected almost ever. Marketing topic(s):Mobile marketing strategy. Advice by Dave Chaffey.

The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent ‘Mobile-friendly’ algorithm changes to Google’s smartphone search results through to the lower conversion rates on smartphones, use of social media on mobile and ensuring that our emails are mobile-friendly.

In our latest infographic with JBH Marketing, we’ve brought together all the most important changes in a single infographic to highlight the areas needing attention. We start with showing the tipping point reported where mobile users now exceed desktop users – it’s coloured ‘Red for Danger’

Source: The State of Mobile Marketing 2015 [Infographic] – Smart Insights Digital Marketing Advice