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Hannah Alvarez | User Testing | Thu, 02 Apr 2015 16:47:31 +0000

Customer journey mapping sometimes gets a bad rap.

It can seem time-consuming and not very practical or actionable.

But really, it’s an extremely valuable exercise that’ll give you a clear picture of the interactions customers have with your brand—both positive …

The post The No-Nonsense Guide to Mapping the Customer Journey appeared first on UserTesting Blog.