Select Page

GSMA We Care Ecuador: Mobile Operators Join Forces to Work on Natural Disaster Response and Tackle Handset Theft

National Telecommunication Corporation (CNT EP), Claro and Telefónica Movistar support United Nations Sustainable Development Goals through We Care Initiative. Quito, Ecuador: Ecuador’s mobile industry today launched the “We Care Ecuador” campaign, an initiative of the GSMA in Latin America to …

The post GSMA We Care Ecuador: Mobile Operators Join Forces to Work on Natural Disaster Response and Tackle Handset Theft appeared first on Newsroom.

The Airline CX Index: Top traveler insights to improve the airline customer experience

Airlines aren’t known for delivering delightful customer experiences. In fact, in Forrester Research’s own U.S. Customer Experience Index, 2017, not one airline received “excellent” or even “good” scores. And yet, according to Forrester, “customer experience leaders grow revenue

The post The Airline CX Index: Top traveler insights to improve the airline customer experience appeared first on UserTesting Blog.

Levi’s smart jacket is finally becoming available to consumers

Levi’s smart jacket is finally becoming available to consumers

For more Mobile Commerce news related articles.

This wearable technology was first demonstrated quite a while ago and now shoppers can finally try it.

The Levi’s smart jacket was initially unveiled two years ago, and consumers have been waiting for their own chance to try it out. Now, the touch-sensitive fabric has been integrated into a jacket with a smart sleeve.

This clothing with a smart sleeve will be sold for about $350 for consumers who want tech right in their outfit.

The smart jacket sleeve is incorporated into the Levi’s Commuter Trucker jacket. It has an attractive and comfortable fit and has been receiving the nod from those who have tried it on. At the same time, simply tapping or swiping the left cuff can allow a wearer to control their paired smartphones.

What has yet to be determined is whether this convenience integrated into a jacket cuff will be seen as being worth $350 by consumers. The main target market for this product is individuals who commute to and from work or school on a bicycle. That said, there are also likely to be a few tech-lovers who also like the look of jean jackets who will want to get in on the action, too.

The new smart jacket is compatible with both Android and iOS based smartphones.

Wearable technology smart jacket levis project jacquardThe standard Commuter Trucker jacket produced by the company typically sells for about $148 without the smart sleeve. That said, Levi’s also pointed out that designer denim companies routinely sell jackets for $400 or more. In theory, this would place the new smart clothing in a competitive price range with the additional technology to offer above and beyond the jacket itself.

This wearable technology was produced using Google’s Project Jacquard technology. The idea is rather straight forward. It is a standard piece of clothing, a segment of which is made with touch-sensitive fabric that works in a way similar to a touchscreen phone or tablet.

Though the tech is the same for the smart jacket as it is for a touchscreen, what makes it striking is that it is sold in the form of a garment, instead of being a handheld gadget.

Read more from this author.

Personalization’s Considered the Most Effective Email Tactic

Personalization’s Considered the Most Effective Email Tactic

Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists, details a new report [download page] from Ascend2 and its Research Partners. And when it comes to optimizing conversions, personalization seems to be the belle of the ball, per the study. The survey asked 260 marketers around the world… Read More »

The post Personalization’s Considered the Most Effective Email Tactic appeared first on Marketing Charts.

Black and Hispanic Adults Increasingly Streaming Audio on Smartphones

Black and Hispanic Adults Increasingly Streaming Audio on Smartphones

Radio remains the leading “reach vehicle” for Blacks and Hispanics in the US, notes Nielsen in a recent study [download page]. However, the radio isn’t the only device being used for audio: with 81% of Black adults and 91% of Hispanic adults using smartphones on a weekly basis as of Q4 2016, these devices are… Read More »

The post Black and Hispanic Adults Increasingly Streaming Audio on Smartphones appeared first on Marketing Charts.

Black and Hispanic Adults Increasingly Streaming Audio on Smartphones

Black and Hispanic Adults Increasingly Streaming Audio on Smartphones

Radio remains the leading “reach vehicle” for Blacks and Hispanics in the US, notes Nielsen in a recent study [download page]. However, the radio isn’t the only device being used for audio: with 81% of Black adults and 91% of Hispanic adults using smartphones on a weekly basis as of Q4 2016, these devices are… Read More »

The post Black and Hispanic Adults Increasingly Streaming Audio on Smartphones appeared first on Marketing Charts.

Black and Hispanic Adults Increasingly Streaming Audio on Smartphones

Black and Hispanic Adults Increasingly Streaming Audio on Smartphones

Radio remains the leading “reach vehicle” for Blacks and Hispanics in the US, notes Nielsen in a recent study [download page]. However, the radio isn’t the only device being used for audio: with 81% of Black adults and 91% of Hispanic adults using smartphones on a weekly basis as of Q4 2016, these devices are… Read More »

The post Black and Hispanic Adults Increasingly Streaming Audio on Smartphones appeared first on Marketing Charts.

Facial ID proves unpopular among consumers as a mobile payment security verification

Facial ID proves unpopular among consumers as a mobile payment security verification

For more Mobile Commerce news related articles.

A new Juniper Research study revealed that over 40 percent of iOS users don’t want to use this security tech.

More than one in three iOS device users in the United States do not intend to use facial ID technology as a part of their mobile payment security. This, according to Juniper Research survey findings.

The findings suggest that Apple’s own customers may not feel comfortable with the new facial recognition tech.

Facial ID tech is among the latest Apple releases. However, its own customers seem to find voice recognition and fingerprint scanning far more appealing for mobile payments authentication. Among iOS users, 74 percent said they would be willing to use fingerprint scanning to authenticate a payment. Another 62 percent said they would be willing to use voice recognition. However, when it came to facial recognition, only about 40 percent said they were interested in using the tech.

The Facial ID and mobile payments verification survey involved 500 American and 500 UK participants.

iphone facial ID selfieThe survey also showed that Apple has experienced a contactless mobile payments growth rate of only 2 percent year over year in the United States. The majority of new users are among smartphone OEMs. In the United Kingdom, on the other hand, there was a growth rate of 12 percent.

Contactless mobile payments are expected to grow in both the U.S. and the U.K. That said, the majority of the usage growth will be driven by existing users, said the Juniper report on the survey. They found that 73 percent of Apple Pay users in the United States are expected to use the mobile payments option more frequently. However, only 39 percent of nonusers are expected to begin using contactless transactions.

Among those who do not use contactless payments (of all forms, not just those verified by facial ID), 32 percent have said that security is among their top concerns. This is a far higher rate of concern than that among those who already use the technology, where only 14 percent said they were worried about security, said Juniper. Similar trends are seen in mobile banking, where 30 percent of non-users are worried about transaction security but only 10 percent of users are worried.

Read more from this author.

Studies Suggest Search Engines Top Amazon For Product Research

Studies Suggest Search Engines Top Amazon For Product Research

Several studies – such as this one – have suggested that the majority of online shoppers begin their retail research on Amazon, rather than a search engine. But two new pieces of research – from Kenshoo and from Bing – call into question the concept that Amazon is used more extensively in product research than… Read More »

The post Studies Suggest Search Engines Top Amazon For Product Research appeared first on Marketing Charts.

Studies Suggest Search Engines Top Amazon For Product Research

Studies Suggest Search Engines Top Amazon For Product Research

Several studies – such as this one – have suggested that the majority of online shoppers begin their retail research on Amazon, rather than a search engine. But two new pieces of research – from Kenshoo and from Bing – call into question the concept that Amazon is used more extensively in product research than… Read More »

The post Studies Suggest Search Engines Top Amazon For Product Research appeared first on Marketing Charts.

SVOD Originals = TV, Say Adults, Who Prefer the Netflix Programming Release Model

SVOD Originals = TV, Say Adults, Who Prefer the Netflix Programming Release Model

Online and offline TV models are blurring as traditional pay-TV operators launch standalone streaming apps to compete with entrenched services such as Netflix and Amazon Prime. And the majority of the public agrees that original content from subscription video-on-demand (SVOD) services should be considered TV shows, per research from YouGov. Indeed, a majority (54%) of… Read More »

The post SVOD Originals = TV, Say Adults, Who Prefer the Netflix Programming Release Model appeared first on Marketing Charts.

SVOD Originals = TV, Say Adults, Who Prefer the Netflix Programming Release Model

SVOD Originals = TV, Say Adults, Who Prefer the Netflix Programming Release Model

Online and offline TV models are blurring as traditional pay-TV operators launch standalone streaming apps to compete with entrenched services such as Netflix and Amazon Prime. And the majority of the public agrees that original content from subscription video-on-demand (SVOD) services should be considered TV shows, per research from YouGov. Indeed, a majority (54%) of… Read More »

The post SVOD Originals = TV, Say Adults, Who Prefer the Netflix Programming Release Model appeared first on Marketing Charts.

Google local library search results now result from ebook queries

Google local library search results now result from ebook queries

For more Mobile Commerce news related articles.

The tech giant is making it easier for mobile device users to locate digital copies at nearby libraries.

A new Google local library search feature is making it simpler for readers to locate digital copies of the books they want and that can be found nearby. The tech giant announced this week that it has added the new feature and that it will show up in book title results.

Searching for books on Google already displays a special book listing separate from the query results.

Within the book’s description, a new Google local library search result feature will be displayed if it is available nearby. This feature becomes visible when the title is available in ebook form. The various local libraries that have the title available as an ebook are presented as a part of the “Knowledge Graph” cards from the search engine.

That card is already a part of the search engine’s results, typically appearing either directly above or to the right of the standard query results. Other information offered in the card includes a brief description of the book, the name of the author(s), the Goodreads Rating, its original publication date and its Google Books link.

The Google local library search results will include a list of the various nearby borrowing locations.

ebook reader Google local library searchThis option can be found within a “borrow ebook” section. Of the book information card. The search engine giant first introduced the feature this week. It included a display of these types of result in a Tweet on its official account. The screenshot featured a mobile search for an ebook version of a top children’s book title called “Mr. Lemoncello’s Library Olympics.”

The tweet on @Google stated “Calling all U.S. bookworms! Now you can take a look at what e-books are available to borrow at your local library, right in Search.”

The new feature is available to both desktop and mobile search users who conduct a query on Google Search in the United States. The new feature will help to make things easier for readers who struggle to find the titles they want in various lists of digital collections at library websites within their vicinities. Now, instead of having to shift through several pages to seek a title on library sites, the Google local library search feature can be used instead.

Read more from this author.

Top DMAs’ Smart TV Penetration Rates in Q1 2017

Top DMAs’ Smart TV Penetration Rates in Q1 2017

Smart TV penetration now exceeds one-third of TV households in some key DMAs, details Nielsen in its latest Local Watch report [download page]. Seattle leads the list of the top 25 DMAs, with 37% penetration as of February, followed closely by Los Angeles (36%) and Dallas (35%). The data excludes broadband-only homes, which are estimated… Read More »

The post Top DMAs’ Smart TV Penetration Rates in Q1 2017 appeared first on Marketing Charts.

Top DMAs’ Smart TV Penetration Rates in Q1 2017

Top DMAs’ Smart TV Penetration Rates in Q1 2017

Smart TV penetration now exceeds one-third of TV households in some key DMAs, details Nielsen in its latest Local Watch report [download page]. Seattle leads the list of the top 25 DMAs, with 37% penetration as of February, followed closely by Los Angeles (36%) and Dallas (35%). The data excludes broadband-only homes, which are estimated… Read More »

The post Top DMAs’ Smart TV Penetration Rates in Q1 2017 appeared first on Marketing Charts.

Mobile marketing trends lead global ad spending growth

Mobile marketing trends lead global ad spending growth

For more Mobile Commerce news related articles.

New research has revealed that by 2019, advertisers will put more money into smartphone and tablet ads than traditional media.

Mobile marketing trends are showing an extremely strong growth rate, to the point that ad spending for smartphone and mobile will soon be leading the way. This, according to a recently released forecast put out by the Zenith media measurement company.

It showed that mobile ad spending will rise by $27 billion – that is, a 34 percent growth rate – this year.

This suggests that this year’s mobile marketing trends will bring ad spend to $107 billion. The Zenith report considered mobile ads to be any type of advertising that would be delivered to smartphones or tablets. This included search, video, and display, among others. The growth rate in mobile advertising is driven by the regular and increasing use of smartphones and tablets by consumers to access the web. In fact, smartphones are also considered to be the leading driver in web traffic growth overall.

That said, while mobile marketing trends are leading the way, desktop advertising still holds strong at the moment.

texting mobile marketing trends Equally, while it may be up there, spending over desktop and laptop advertising channels is expected to fall by 3 percent or $2.9 percent. This will bring the total spend for that channel to $96 billion. Newspaper advertising spending will also consider its own decline. It is the channel seeing the greatest decreases, with a drop by $4.3 billion this year.

Overall, worldwide ad spending will rise by 4 percent overall, bringing the total to $558 billion by the close of 2017. The fastest growing individual form of advertising is online display ads. This includes those shown in online video, in-feed social media ads and other types of digital format.

Online ad spend has been increasing in weight from mobile marketing trends while losing that weight in more traditional areas such as television and print. By 2019, mobile ad spending is expected to reach $156 billion and will make up a predicted 62.5 percent of online advertising spending. It will also make up 26.4 percent of total marketing expenditure, said the Zenith report.

Read more from this author.

Mobile fashion retail leaders appeal to smartphone toting consumers

Mobile fashion retail leaders appeal to smartphone toting consumers

For more Mobile Commerce news related articles.

Throughout London Fashion Week, leading designers and retailers campaigned with m-commerce innovation.

New study results released during London Fashion Week showed that mobile fashion retail is stronger than ever before. Retailers and top design labels are using m-commerce innovation to improve the consumer experience.

The study was published in the 2017 Mobile Retail Report by Ampersand, a benchmarking report.

The purpose of the report is to rank and compare top high street brands in terms of their mobile fashion retail experience offerings. This includes everything from mobile website features to overall usability. Among the different criteria considered in order to assign the ranking were: mobile page speed, touch payments, placement of primary store locator option, geolocation function, faceted navigation, mobile web form usability, product zoom, mobile website based inventory checking at brick and mortar locations, and the availability of feature allowing for the later completion of various tasks, for instance saving shopping cart contents and creating wish lists.

The researchers named Burberry, Oasis, Warehouse and House of Fraser among the top mobile fashion retail brands.

mobile fashion retail The retailers ranked as most improved in mobile commerce offerings included Liberty, MiuMiu, Craghoppers and Asics. On the other hand, the brands rated at the very bottom among all the companies considered were: Laithwaites, Kiddicare, Dunnes Stores and Nespresso. They were the retailers deemed to have the largest room from improvement from their current offerings.

Ampersand has been working in a partnership with YouGov in order to better understand retailer m-commerce offerings as well as how consumers use their mobile devices for various activities throughout the shopping journey. YouGov conducted a consumer survey repeating previous research published in 2015. The new research was conducted in order to be able to compare today’s performance with that of two years ago.

What they found was that consumers are far more comfortable with mobile fashion retail shopping. It determined that since 2015, there has been a 22 percent increase in the number of consumers who purchased a product using a mobile device. There was also a 19 percent increase in the number of consumers researching products they intended to purchase in-store at a later date. Seventeen percent more had looked up a retailer’s hours and/or location and 14 percent more had used a smartphone for m-commerce purposes at least once monthly.

Read more from this author.

B2B Buyers to Vendors: Stop and Listen For A Moment

B2B Buyers to Vendors: Stop and Listen For A Moment

If there’s something that really irks B2B buyers, it isn’t a vendor’s lack of understanding of the company, its needs, or even its industry. After all, those things can be learned or explained in the course of a discussion. But one thing needs to happen first: vendors have to listen, according to the second installment… Read More »

The post B2B Buyers to Vendors: Stop and Listen For A Moment appeared first on Marketing Charts.

Digital Technologies Now Influence Most In-Store Grocery Sales

Digital Technologies Now Influence Most In-Store Grocery Sales

Just over half (51%) of all in-store grocery sales in 2016 were influenced by digital technologies, tipping the scale with an 18% point increase over the prior year, according to a report [pdf] from Deloitte. As such, digital’s influence isn’t limited to pure e-commerce, which nonetheless accounts for 80% of grocery sales growth. US consumers have… Read More »

The post Digital Technologies Now Influence Most In-Store Grocery Sales appeared first on Marketing Charts.

Digital Technologies Now Influence Most In-Store Grocery Sales

Digital Technologies Now Influence Most In-Store Grocery Sales

Just over half (51%) of all in-store grocery sales in 2016 were influenced by digital technologies, tipping the scale with an 18% point increase over the prior year, according to a report [pdf] from Deloitte. As such, digital’s influence isn’t limited to pure e-commerce, which nonetheless accounts for 80% of grocery sales growth. US consumers have… Read More »

The post Digital Technologies Now Influence Most In-Store Grocery Sales appeared first on Marketing Charts.

Giant QR code promotes tourism in northern China village

Giant QR code promotes tourism in northern China village

For more Mobile Commerce news related articles.

In the Chinese province of Hebei, in the city of Baoding created a massive quick response code.

A new Chinese tourism campaign has used 130,000 juniper trees to form a giant QR code that is viewable from the air. The quick response code was formed in a large tree field within a northern village.

The trees are shaped into a QR code that is completely functional and that is meant to boost local tourism.

Each of the giant QR code’s sides is about 745 feet long. The evergreen juniper trees are native to northeast Asia. They are each around 2.5 feet to 8 feet tall. While the QR code can be scanned, it isn’t necessarily easy to do. After all, it would require someone to be flying directly over it and with a barcode reader app open and ready to read the square at the right height. Still, once the barcode is scanned, the smartphone or tablet user is automatically directed to the village’s public WeChat tourism account.

The giant QR code is in the village of Xilinshui, which is a part of the city of Baoding in Hebei province.

juniper giant qr codeXilinshui has been working hard on developing its image and drawing visitors. In 2015, it was named “the most beautiful village in Hebei.” As a result of that title, it received a grant of $168,000 (1.1 million yuan) from the provincial government. It used these funds in order to further develop and renovate itself to boost its appeal even more.

The most recent component of that effort includes this unique PR stunt. The hope is to draw more attention than actual barcode scanners, as people are drawn to visit the quick response code from both the air and the ground.

The giant QR code is a part of a rapidly growing craze in China. There are many different businesses and organizations employing the barcodes for various reasons. These include everything from mobile payments to bike rentals and even displaying them on homes in remote villages in order to help local governments to better keep track of their own people. Making large sized QR codes has also become quite the phenomenon as advertisers, marketers and developers frequently attempt to break records in order to draw attention to their causes or products.

Read more from this author.

Top 3 Important Things Overlooked by New Business Owners

Top 3 Important Things Overlooked by New Business Owners

For more Mobile Commerce news related articles.

Starting a new business is a lot of work and new entrepreneurs are required to keep a huge number of different concepts, ideas and steps in mind as they get started. Among all the important efforts that must be made, there are many that can easily be overlooked, despite the fact that they are quite important to that company’s success.

A combination of inexperience, excitement and a rapidly evolving business ecosystem can easily cause a new business owner to miss certain vital points that would otherwise keep things going in the right direction. The following are the top 3 important things new business owners shouldn’t overlook, but often do.

#3 – Building the best team you possibly can

small business success revolving credit lineNew entrepreneurs usually fall into one of two traps when building their teams. If they’re very unlucky, they fall into both. The first trap is choosing team members from among people they like, not necessarily from among the people who can best do the job. The second is to try to outsource work to the cheapest possible contractor regardless of his or her qualifications. At no point in business is it safe to have a weak team, but this is particularly true at the beginning when every little detail counts. At the start, you don’t yet have a safety net.

You must make sure you’re working with driven, inspired, creative and dedicated individuals who are as keen to reach your goals as you are. You also need to make sure that your staff has a positive dynamic so they can work well together. Once you have that team, it’s up to you to nurture their evolution together by providing a safe and positive environment and by showing your gratitude to them. This only promotes better loyalty to you and a more rewarding place for them to work.

#2 – Mobile marketing to reach smartphone users (ie. virtually every consumer)

It’s no mystery that an online presence is an absolute requirement for any business. However, that doesn’t just mean that you have a website meant for laptop and desktop users. If you forget about smartphone and tablet users – regardless of your target market – you’re turning away about half the people who are looking for you or what you sell. This doesn’t mean that you need an expensive custom app, nor does it mean that you necessarily need a mobile commerce checkout system if you’re not selling products online. However, you should have a clear, useful mobile marketing presence that will be optimized to allow current and potential customers to find you, contact you and learn about you while using their preferred devices. This is no longer optional if you want to succeed. The longer you wait, the more expensive and involved it will be to deploy.

#1 – Understanding which type of business loan is appropriate for you

There are many reasons to need a loan at the beginning of a small business. Whether you choose to use your credit card or take out a , your need and what you are offered will depend on your individual business. If you are within the first year of your business, the odds are that your options will be quite limited. Startups usually struggle to be able to obtain financing in many forms. However, there are still opportunities from the right lenders that can help you with revenue, such as startup business loans, microloans from nonprofits, crowdfunding, a revolving credit line, a personal loan, business credit cards, or even borrowing from friends or family. Make sure you know which one is right for your situation before you sign on the dotted line.

By being aware of these often overlooked components of starting a new business, you will be able to ensure that you’ve made the right choices and are giving yourself and your company the best chance at years of success.

Read more from this author.

Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large companies in the US are getting more traffic from smartphones and less from desktops and tablets, according to a new report from Adobe Digital Insights. As a result, mobile devices have grown to represent almost half of traffic to large companies as of the second quarter of the year, with smartphones alone contributing more… Read More »

The post Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From. appeared first on Marketing Charts.

Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large companies in the US are getting more traffic from smartphones and less from desktops and tablets, according to a new report from Adobe Digital Insights. As a result, mobile devices have grown to represent almost half of traffic to large companies as of the second quarter of the year, with smartphones alone contributing more… Read More »

The post Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From. appeared first on Marketing Charts.

Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large companies in the US are getting more traffic from smartphones and less from desktops and tablets, according to a new report from Adobe Digital Insights. As a result, mobile devices have grown to represent almost half of traffic to large companies as of the second quarter of the year, with smartphones alone contributing more… Read More »

The post Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From. appeared first on Marketing Charts.

Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large companies in the US are getting more traffic from smartphones and less from desktops and tablets, according to a new report from Adobe Digital Insights. As a result, mobile devices have grown to represent almost half of traffic to large companies as of the second quarter of the year, with smartphones alone contributing more… Read More »

The post Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From. appeared first on Marketing Charts.

European Display Ad Market Goes Programmatic

European Display Ad Market Goes Programmatic

Half of display ad spending in Europe last year was transacted programmatically, according to a new report from IAB Europe. That follows a prediction last year from Zenith that programmatic trading would account for a majority of global digital display ad spending by year’s end. Europe seems to have lagged the US in its move… Read More »

The post European Display Ad Market Goes Programmatic appeared first on Marketing Charts.

European Display Ad Market Goes Programmatic

European Display Ad Market Goes Programmatic

Half of display ad spending in Europe last year was transacted programmatically, according to a new report from IAB Europe. That follows a prediction last year from Zenith that programmatic trading would account for a majority of global digital display ad spending by year’s end. Europe seems to have lagged the US in its move… Read More »

The post European Display Ad Market Goes Programmatic appeared first on Marketing Charts.

New GSMA Report Highlights Mobile Industry Progress in Achieving the Sustainable Development Goals

Industry Increases Impact Across All 17 SDGs, with Greatest Improvement in SDGs 3 (Good Health and Well-being), 11 (Sustainable Cities and Communities) and 13 (Climate Action) New York: At the United Nations General Assembly Week, the GSMA today published the …

The post New GSMA Report Highlights Mobile Industry Progress in Achieving the Sustainable Development Goals appeared first on Newsroom.

Mobile commerce shopping will make up half of e-purchases in 3 years

Mobile commerce shopping will make up half of e-purchases in 3 years

For more Mobile Commerce news related articles.

By 2020, smartphone and tablet using consumers will buy just as much as their desktop using counterparts.

It’s no mystery that mobile commerce shopping trends are on the rise, but a recent report by UPS predicts that by 2020, orders made over mobile device will represent half of all online purchasing. In fact, the forecast showed that m-commerce will make up about $250 billion in sales per year by then.

The UPS report indicated that most of the mobile sales will come from consumers using smartphones.

It also stated that the millennial generation will have a lot to do with driving this trend forward. As it is already estimated that two thirds of money currently being spent through mobile commerce shopping comes from millennials, it isn’t tough to believe this prediction. This study only adds to an ever growing mountain of research and forecasts suggesting that m-commerce is experiencing a growth rate considerably faster than that of desktop and brick-and-mortar.

Those other areas do continue to thrive, it is clear that mobile commerce shopping growth is experiencing the fastest rate.

mobile commerce shoppingAt the moment, desktop and laptop based sales still continue to lead the way in terms of both numbers and value. However, the growth rates are such that this situation could change as early as three years from now.

Among the top driving forces of this m-commerce trend is the one-click checkout option. The reason is that it helps to eliminate one of the most tedious parts of the checkout process over mobile. The reason is that entering personal, shipping and payment details using a touchscreen keyboard takes a great deal of time and frequently results in errors that can cause the checkout process to fail. Therefore, one-click shipping eliminates the need for manually entering all that data.

Still, the value of mobile commerce shopping expands beyond the purchases actually made over the device. In many cases, consumers use their devices to research their purchases (product descriptions, reviews, store locations, inventory, etc) before buying the item in person or over a desktop computer. Therefore, the number of sales generated by smartphones and tablets isn’t necessarily limited to those in which the checkout process is completed through those devices.

Read more from this author.

Audience Targeting Is More Successful on Mobile Than on Desktop

Audience Targeting Is More Successful on Mobile Than on Desktop

Mobile ads are reaching their intended audiences at a higher rate than desktop ads, a finding that may relate to desktops’ higher likelihood of having multiple users, according to a comScore report. In its analysis of US digital advertising in-target rates in Q2, comScore found higher rates on average for mobile (53%) than desktops (49%).… Read More »

The post Audience Targeting Is More Successful on Mobile Than on Desktop appeared first on Marketing Charts.

Audience Targeting Is More Successful on Mobile Than on Desktop

Audience Targeting Is More Successful on Mobile Than on Desktop

Mobile ads are reaching their intended audiences at a higher rate than desktop ads, a finding that may relate to desktops’ higher likelihood of having multiple users, according to a comScore report. In its analysis of US digital advertising in-target rates in Q2, comScore found higher rates on average for mobile (53%) than desktops (49%).… Read More »

The post Audience Targeting Is More Successful on Mobile Than on Desktop appeared first on Marketing Charts.

Audience Targeting Is More Successful on Mobile Than on Desktop

Audience Targeting Is More Successful on Mobile Than on Desktop

Mobile ads are reaching their intended audiences at a higher rate than desktop ads, a finding that may relate to desktops’ higher likelihood of having multiple users, according to a comScore report. In its analysis of US digital advertising in-target rates in Q2, comScore found higher rates on average for mobile (53%) than desktops (49%).… Read More »

The post Audience Targeting Is More Successful on Mobile Than on Desktop appeared first on Marketing Charts.