Studies Suggest Search Engines Top Amazon For Product Research

Studies Suggest Search Engines Top Amazon For Product Research

Several studies – such as this one – have suggested that the majority of online shoppers begin their retail research on Amazon, rather than a search engine. But two new pieces of research – from Kenshoo and from Bing – call into question the concept that Amazon is used more extensively in product research than… Read More »

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Studies Suggest Search Engines Top Amazon For Product Research

Studies Suggest Search Engines Top Amazon For Product Research

Several studies – such as this one – have suggested that the majority of online shoppers begin their retail research on Amazon, rather than a search engine. But two new pieces of research – from Kenshoo and from Bing – call into question the concept that Amazon is used more extensively in product research than… Read More »

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SVOD Originals = TV, Say Adults, Who Prefer the Netflix Programming Release Model

SVOD Originals = TV, Say Adults, Who Prefer the Netflix Programming Release Model

Online and offline TV models are blurring as traditional pay-TV operators launch standalone streaming apps to compete with entrenched services such as Netflix and Amazon Prime. And the majority of the public agrees that original content from subscription video-on-demand (SVOD) services should be considered TV shows, per research from YouGov. Indeed, a majority (54%) of… Read More »

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SVOD Originals = TV, Say Adults, Who Prefer the Netflix Programming Release Model

SVOD Originals = TV, Say Adults, Who Prefer the Netflix Programming Release Model

Online and offline TV models are blurring as traditional pay-TV operators launch standalone streaming apps to compete with entrenched services such as Netflix and Amazon Prime. And the majority of the public agrees that original content from subscription video-on-demand (SVOD) services should be considered TV shows, per research from YouGov. Indeed, a majority (54%) of… Read More »

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Google local library search results now result from ebook queries

Google local library search results now result from ebook queries

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The tech giant is making it easier for mobile device users to locate digital copies at nearby libraries.

A new Google local library search feature is making it simpler for readers to locate digital copies of the books they want and that can be found nearby. The tech giant announced this week that it has added the new feature and that it will show up in book title results.

Searching for books on Google already displays a special book listing separate from the query results.

Within the book’s description, a new Google local library search result feature will be displayed if it is available nearby. This feature becomes visible when the title is available in ebook form. The various local libraries that have the title available as an ebook are presented as a part of the “Knowledge Graph” cards from the search engine.

That card is already a part of the search engine’s results, typically appearing either directly above or to the right of the standard query results. Other information offered in the card includes a brief description of the book, the name of the author(s), the Goodreads Rating, its original publication date and its Google Books link.

The Google local library search results will include a list of the various nearby borrowing locations.

ebook reader Google local library searchThis option can be found within a “borrow ebook” section. Of the book information card. The search engine giant first introduced the feature this week. It included a display of these types of result in a Tweet on its official account. The screenshot featured a mobile search for an ebook version of a top children’s book title called “Mr. Lemoncello’s Library Olympics.”

The tweet on @Google stated “Calling all U.S. bookworms! Now you can take a look at what e-books are available to borrow at your local library, right in Search.”

The new feature is available to both desktop and mobile search users who conduct a query on Google Search in the United States. The new feature will help to make things easier for readers who struggle to find the titles they want in various lists of digital collections at library websites within their vicinities. Now, instead of having to shift through several pages to seek a title on library sites, the Google local library search feature can be used instead.

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Top DMAs’ Smart TV Penetration Rates in Q1 2017

Top DMAs’ Smart TV Penetration Rates in Q1 2017

Smart TV penetration now exceeds one-third of TV households in some key DMAs, details Nielsen in its latest Local Watch report [download page]. Seattle leads the list of the top 25 DMAs, with 37% penetration as of February, followed closely by Los Angeles (36%) and Dallas (35%). The data excludes broadband-only homes, which are estimated… Read More »

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Top DMAs’ Smart TV Penetration Rates in Q1 2017

Top DMAs’ Smart TV Penetration Rates in Q1 2017

Smart TV penetration now exceeds one-third of TV households in some key DMAs, details Nielsen in its latest Local Watch report [download page]. Seattle leads the list of the top 25 DMAs, with 37% penetration as of February, followed closely by Los Angeles (36%) and Dallas (35%). The data excludes broadband-only homes, which are estimated… Read More »

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Mobile marketing trends lead global ad spending growth

Mobile marketing trends lead global ad spending growth

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New research has revealed that by 2019, advertisers will put more money into smartphone and tablet ads than traditional media.

Mobile marketing trends are showing an extremely strong growth rate, to the point that ad spending for smartphone and mobile will soon be leading the way. This, according to a recently released forecast put out by the Zenith media measurement company.

It showed that mobile ad spending will rise by $27 billion – that is, a 34 percent growth rate – this year.

This suggests that this year’s mobile marketing trends will bring ad spend to $107 billion. The Zenith report considered mobile ads to be any type of advertising that would be delivered to smartphones or tablets. This included search, video, and display, among others. The growth rate in mobile advertising is driven by the regular and increasing use of smartphones and tablets by consumers to access the web. In fact, smartphones are also considered to be the leading driver in web traffic growth overall.

That said, while mobile marketing trends are leading the way, desktop advertising still holds strong at the moment.

texting mobile marketing trends Equally, while it may be up there, spending over desktop and laptop advertising channels is expected to fall by 3 percent or $2.9 percent. This will bring the total spend for that channel to $96 billion. Newspaper advertising spending will also consider its own decline. It is the channel seeing the greatest decreases, with a drop by $4.3 billion this year.

Overall, worldwide ad spending will rise by 4 percent overall, bringing the total to $558 billion by the close of 2017. The fastest growing individual form of advertising is online display ads. This includes those shown in online video, in-feed social media ads and other types of digital format.

Online ad spend has been increasing in weight from mobile marketing trends while losing that weight in more traditional areas such as television and print. By 2019, mobile ad spending is expected to reach $156 billion and will make up a predicted 62.5 percent of online advertising spending. It will also make up 26.4 percent of total marketing expenditure, said the Zenith report.

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Mobile fashion retail leaders appeal to smartphone toting consumers

Mobile fashion retail leaders appeal to smartphone toting consumers

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Throughout London Fashion Week, leading designers and retailers campaigned with m-commerce innovation.

New study results released during London Fashion Week showed that mobile fashion retail is stronger than ever before. Retailers and top design labels are using m-commerce innovation to improve the consumer experience.

The study was published in the 2017 Mobile Retail Report by Ampersand, a benchmarking report.

The purpose of the report is to rank and compare top high street brands in terms of their mobile fashion retail experience offerings. This includes everything from mobile website features to overall usability. Among the different criteria considered in order to assign the ranking were: mobile page speed, touch payments, placement of primary store locator option, geolocation function, faceted navigation, mobile web form usability, product zoom, mobile website based inventory checking at brick and mortar locations, and the availability of feature allowing for the later completion of various tasks, for instance saving shopping cart contents and creating wish lists.

The researchers named Burberry, Oasis, Warehouse and House of Fraser among the top mobile fashion retail brands.

mobile fashion retail The retailers ranked as most improved in mobile commerce offerings included Liberty, MiuMiu, Craghoppers and Asics. On the other hand, the brands rated at the very bottom among all the companies considered were: Laithwaites, Kiddicare, Dunnes Stores and Nespresso. They were the retailers deemed to have the largest room from improvement from their current offerings.

Ampersand has been working in a partnership with YouGov in order to better understand retailer m-commerce offerings as well as how consumers use their mobile devices for various activities throughout the shopping journey. YouGov conducted a consumer survey repeating previous research published in 2015. The new research was conducted in order to be able to compare today’s performance with that of two years ago.

What they found was that consumers are far more comfortable with mobile fashion retail shopping. It determined that since 2015, there has been a 22 percent increase in the number of consumers who purchased a product using a mobile device. There was also a 19 percent increase in the number of consumers researching products they intended to purchase in-store at a later date. Seventeen percent more had looked up a retailer’s hours and/or location and 14 percent more had used a smartphone for m-commerce purposes at least once monthly.

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B2B Buyers to Vendors: Stop and Listen For A Moment

B2B Buyers to Vendors: Stop and Listen For A Moment

If there’s something that really irks B2B buyers, it isn’t a vendor’s lack of understanding of the company, its needs, or even its industry. After all, those things can be learned or explained in the course of a discussion. But one thing needs to happen first: vendors have to listen, according to the second installment… Read More »

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Digital Technologies Now Influence Most In-Store Grocery Sales

Digital Technologies Now Influence Most In-Store Grocery Sales

Just over half (51%) of all in-store grocery sales in 2016 were influenced by digital technologies, tipping the scale with an 18% point increase over the prior year, according to a report [pdf] from Deloitte. As such, digital’s influence isn’t limited to pure e-commerce, which nonetheless accounts for 80% of grocery sales growth. US consumers have… Read More »

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Digital Technologies Now Influence Most In-Store Grocery Sales

Digital Technologies Now Influence Most In-Store Grocery Sales

Just over half (51%) of all in-store grocery sales in 2016 were influenced by digital technologies, tipping the scale with an 18% point increase over the prior year, according to a report [pdf] from Deloitte. As such, digital’s influence isn’t limited to pure e-commerce, which nonetheless accounts for 80% of grocery sales growth. US consumers have… Read More »

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Giant QR code promotes tourism in northern China village

Giant QR code promotes tourism in northern China village

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In the Chinese province of Hebei, in the city of Baoding created a massive quick response code.

A new Chinese tourism campaign has used 130,000 juniper trees to form a giant QR code that is viewable from the air. The quick response code was formed in a large tree field within a northern village.

The trees are shaped into a QR code that is completely functional and that is meant to boost local tourism.

Each of the giant QR code’s sides is about 745 feet long. The evergreen juniper trees are native to northeast Asia. They are each around 2.5 feet to 8 feet tall. While the QR code can be scanned, it isn’t necessarily easy to do. After all, it would require someone to be flying directly over it and with a barcode reader app open and ready to read the square at the right height. Still, once the barcode is scanned, the smartphone or tablet user is automatically directed to the village’s public WeChat tourism account.

The giant QR code is in the village of Xilinshui, which is a part of the city of Baoding in Hebei province.

juniper giant qr codeXilinshui has been working hard on developing its image and drawing visitors. In 2015, it was named “the most beautiful village in Hebei.” As a result of that title, it received a grant of $168,000 (1.1 million yuan) from the provincial government. It used these funds in order to further develop and renovate itself to boost its appeal even more.

The most recent component of that effort includes this unique PR stunt. The hope is to draw more attention than actual barcode scanners, as people are drawn to visit the quick response code from both the air and the ground.

The giant QR code is a part of a rapidly growing craze in China. There are many different businesses and organizations employing the barcodes for various reasons. These include everything from mobile payments to bike rentals and even displaying them on homes in remote villages in order to help local governments to better keep track of their own people. Making large sized QR codes has also become quite the phenomenon as advertisers, marketers and developers frequently attempt to break records in order to draw attention to their causes or products.

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Top 3 Important Things Overlooked by New Business Owners

Top 3 Important Things Overlooked by New Business Owners

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Starting a new business is a lot of work and new entrepreneurs are required to keep a huge number of different concepts, ideas and steps in mind as they get started. Among all the important efforts that must be made, there are many that can easily be overlooked, despite the fact that they are quite important to that company’s success.

A combination of inexperience, excitement and a rapidly evolving business ecosystem can easily cause a new business owner to miss certain vital points that would otherwise keep things going in the right direction. The following are the top 3 important things new business owners shouldn’t overlook, but often do.

#3 – Building the best team you possibly can

small business success revolving credit lineNew entrepreneurs usually fall into one of two traps when building their teams. If they’re very unlucky, they fall into both. The first trap is choosing team members from among people they like, not necessarily from among the people who can best do the job. The second is to try to outsource work to the cheapest possible contractor regardless of his or her qualifications. At no point in business is it safe to have a weak team, but this is particularly true at the beginning when every little detail counts. At the start, you don’t yet have a safety net.

You must make sure you’re working with driven, inspired, creative and dedicated individuals who are as keen to reach your goals as you are. You also need to make sure that your staff has a positive dynamic so they can work well together. Once you have that team, it’s up to you to nurture their evolution together by providing a safe and positive environment and by showing your gratitude to them. This only promotes better loyalty to you and a more rewarding place for them to work.

#2 – Mobile marketing to reach smartphone users (ie. virtually every consumer)

It’s no mystery that an online presence is an absolute requirement for any business. However, that doesn’t just mean that you have a website meant for laptop and desktop users. If you forget about smartphone and tablet users – regardless of your target market – you’re turning away about half the people who are looking for you or what you sell. This doesn’t mean that you need an expensive custom app, nor does it mean that you necessarily need a mobile commerce checkout system if you’re not selling products online. However, you should have a clear, useful mobile marketing presence that will be optimized to allow current and potential customers to find you, contact you and learn about you while using their preferred devices. This is no longer optional if you want to succeed. The longer you wait, the more expensive and involved it will be to deploy.

#1 – Understanding which type of business loan is appropriate for you

There are many reasons to need a loan at the beginning of a small business. Whether you choose to use your credit card or take out a , your need and what you are offered will depend on your individual business. If you are within the first year of your business, the odds are that your options will be quite limited. Startups usually struggle to be able to obtain financing in many forms. However, there are still opportunities from the right lenders that can help you with revenue, such as startup business loans, microloans from nonprofits, crowdfunding, a revolving credit line, a personal loan, business credit cards, or even borrowing from friends or family. Make sure you know which one is right for your situation before you sign on the dotted line.

By being aware of these often overlooked components of starting a new business, you will be able to ensure that you’ve made the right choices and are giving yourself and your company the best chance at years of success.

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Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large companies in the US are getting more traffic from smartphones and less from desktops and tablets, according to a new report from Adobe Digital Insights. As a result, mobile devices have grown to represent almost half of traffic to large companies as of the second quarter of the year, with smartphones alone contributing more… Read More »

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Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large companies in the US are getting more traffic from smartphones and less from desktops and tablets, according to a new report from Adobe Digital Insights. As a result, mobile devices have grown to represent almost half of traffic to large companies as of the second quarter of the year, with smartphones alone contributing more… Read More »

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Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large companies in the US are getting more traffic from smartphones and less from desktops and tablets, according to a new report from Adobe Digital Insights. As a result, mobile devices have grown to represent almost half of traffic to large companies as of the second quarter of the year, with smartphones alone contributing more… Read More »

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Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large companies in the US are getting more traffic from smartphones and less from desktops and tablets, according to a new report from Adobe Digital Insights. As a result, mobile devices have grown to represent almost half of traffic to large companies as of the second quarter of the year, with smartphones alone contributing more… Read More »

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European Display Ad Market Goes Programmatic

European Display Ad Market Goes Programmatic

Half of display ad spending in Europe last year was transacted programmatically, according to a new report from IAB Europe. That follows a prediction last year from Zenith that programmatic trading would account for a majority of global digital display ad spending by year’s end. Europe seems to have lagged the US in its move… Read More »

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European Display Ad Market Goes Programmatic

European Display Ad Market Goes Programmatic

Half of display ad spending in Europe last year was transacted programmatically, according to a new report from IAB Europe. That follows a prediction last year from Zenith that programmatic trading would account for a majority of global digital display ad spending by year’s end. Europe seems to have lagged the US in its move… Read More »

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New GSMA Report Highlights Mobile Industry Progress in Achieving the Sustainable Development Goals

Industry Increases Impact Across All 17 SDGs, with Greatest Improvement in SDGs 3 (Good Health and Well-being), 11 (Sustainable Cities and Communities) and 13 (Climate Action) New York: At the United Nations General Assembly Week, the GSMA today published the …

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Mobile commerce shopping will make up half of e-purchases in 3 years

Mobile commerce shopping will make up half of e-purchases in 3 years

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By 2020, smartphone and tablet using consumers will buy just as much as their desktop using counterparts.

It’s no mystery that mobile commerce shopping trends are on the rise, but a recent report by UPS predicts that by 2020, orders made over mobile device will represent half of all online purchasing. In fact, the forecast showed that m-commerce will make up about $250 billion in sales per year by then.

The UPS report indicated that most of the mobile sales will come from consumers using smartphones.

It also stated that the millennial generation will have a lot to do with driving this trend forward. As it is already estimated that two thirds of money currently being spent through mobile commerce shopping comes from millennials, it isn’t tough to believe this prediction. This study only adds to an ever growing mountain of research and forecasts suggesting that m-commerce is experiencing a growth rate considerably faster than that of desktop and brick-and-mortar.

Those other areas do continue to thrive, it is clear that mobile commerce shopping growth is experiencing the fastest rate.

mobile commerce shoppingAt the moment, desktop and laptop based sales still continue to lead the way in terms of both numbers and value. However, the growth rates are such that this situation could change as early as three years from now.

Among the top driving forces of this m-commerce trend is the one-click checkout option. The reason is that it helps to eliminate one of the most tedious parts of the checkout process over mobile. The reason is that entering personal, shipping and payment details using a touchscreen keyboard takes a great deal of time and frequently results in errors that can cause the checkout process to fail. Therefore, one-click shipping eliminates the need for manually entering all that data.

Still, the value of mobile commerce shopping expands beyond the purchases actually made over the device. In many cases, consumers use their devices to research their purchases (product descriptions, reviews, store locations, inventory, etc) before buying the item in person or over a desktop computer. Therefore, the number of sales generated by smartphones and tablets isn’t necessarily limited to those in which the checkout process is completed through those devices.

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Audience Targeting Is More Successful on Mobile Than on Desktop

Audience Targeting Is More Successful on Mobile Than on Desktop

Mobile ads are reaching their intended audiences at a higher rate than desktop ads, a finding that may relate to desktops’ higher likelihood of having multiple users, according to a comScore report. In its analysis of US digital advertising in-target rates in Q2, comScore found higher rates on average for mobile (53%) than desktops (49%).… Read More »

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Audience Targeting Is More Successful on Mobile Than on Desktop

Audience Targeting Is More Successful on Mobile Than on Desktop

Mobile ads are reaching their intended audiences at a higher rate than desktop ads, a finding that may relate to desktops’ higher likelihood of having multiple users, according to a comScore report. In its analysis of US digital advertising in-target rates in Q2, comScore found higher rates on average for mobile (53%) than desktops (49%).… Read More »

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Audience Targeting Is More Successful on Mobile Than on Desktop

Audience Targeting Is More Successful on Mobile Than on Desktop

Mobile ads are reaching their intended audiences at a higher rate than desktop ads, a finding that may relate to desktops’ higher likelihood of having multiple users, according to a comScore report. In its analysis of US digital advertising in-target rates in Q2, comScore found higher rates on average for mobile (53%) than desktops (49%).… Read More »

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Audience Targeting Is More Successful on Mobile Than on Desktop

Audience Targeting Is More Successful on Mobile Than on Desktop

Mobile ads are reaching their intended audiences at a higher rate than desktop ads, a finding that may relate to desktops’ higher likelihood of having multiple users, according to a comScore report. In its analysis of US digital advertising in-target rates in Q2, comScore found higher rates on average for mobile (53%) than desktops (49%).… Read More »

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Bigger Than Video? Messaging to Influence Social Strategies, Execs Say

Bigger Than Video? Messaging to Influence Social Strategies, Execs Say

Video content has been gaining popularity in social media, with research recently showing that more social media marketers plan to increase their video efforts than any other social content type. But recent survey results from The Creative Group suggest that there may be a greater trend coming in social. In fact, the more than 400… Read More »

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Printed QR codes help keep construction equipment renters in Sweden safe

Printed QR codes help keep construction equipment renters in Sweden safe

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Byggmaskiner-Gruppen Sverige has launched a quick response code label printing machine to boost operator safety.

Swedish construction machine rental company, Byggmaskiner-Gruppen Sverige, is now using printed QR codes to reduce the risk of construction site accidents. The company worked with MCS – a British software developer – and the Swedish Rental Association (SRA) to create this system.

The company now uses quick response codes to provide machine operators with helpful safety information.

The company claims that its MCS-rm rental solution makes it the first Swedish firm to completely comply with the SRA safety guidelines through the use of printed QR codes on machine labels. When the quick response codes are scanned, the mobile device user is automatically directed to the SRA standard personal security information (PSI) and that specific machine model’s user manual.

The SRA first issued its PSI information sheets to provide vital safety info about construction equipment and machinery. The purpose was to improve the safe handling of the units. For instance, it provides instructions about how to safely use the machinery, recommends protective equipment, and offers tech data and risk management info. This is meant to be used to lower the incidence of workplace accidents.

The printed QR codes are unique to the specific models of the equipments they represent.

printed qr codes businessByggmaskiner-Gruppen Sverige manager, Wille Törnkvist, explained that “We’ve been inspired to make safety information more accessible to our hire customers, having read last years’ headlines on the number of accidents on construction sites.” He also pointed out the importance that the system be quick and simple for operators to use in order to access safety information. If it is too tedious or challenging, “safety can easily be overlooked.”

Törnkvist also pointed out that the QR codes can be scanned using any barcode reader app for Android and iOS based smartphones. Therefore, with the printed QR codes added to the rented machines, the company knows that the operators always have the latest safety information handy no matter the circumstances. He also pointed out that the support and advice from MCS made for an exceptionally positive experience throughout the development of the solution.

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GSMA Announces More Than 21,000 Attendees Visited Inaugural “Mobile World Congress Americas, in Partnership with CTIA”

More Than 55 Per Cent of Attendees Held Senior-Level Positions, Including Over 2,400 CEOs San Francisco: The GSMA today reported that more than 21,000 unique visitors from 110 countries and territories attended the 2017 Mobile World Congress Americas, held September …

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Social Media Seems Some Gains As A News Source, But Still Trails Traditional Platforms

Social Media Seems Some Gains As A News Source, But Still Trails Traditional Platforms

Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter, reports the Pew Research Center in a recent study, though slightly fewer than half (47%) do so at least sometimes. Both figures are up from early 2016, though the changes are fairly marginal. The findings stand in apparent… Read More »

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Social Media Seems Some Gains As A News Source, But Still Trails Traditional Platforms

Social Media Seems Some Gains As A News Source, But Still Trails Traditional Platforms

Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter, reports the Pew Research Center in a recent study, though slightly fewer than half (47%) do so at least sometimes. Both figures are up from early 2016, though the changes are fairly marginal. The findings stand in apparent… Read More »

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Data Suggests Desktops Actually Lead in Automotive Shopping

Data Suggests Desktops Actually Lead in Automotive Shopping

Mobile may be capturing the majority of digital media time and online ad spending, but when it comes to automotive sales, desktops should certainly not be forgotten, according to a study from DialogTech. In fact, mobile devices are responsible for only a minority (45.2%) of call conversions from manufacturer and local dealership websites. In other… Read More »

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GSMA Urges the Commission to Adopt a Technology-Neutral Approach in Developing the EU’s Cooperative Intelligent Transport System

Brussels: The GSMA today urged the European Commission to keep the European market unrestricted for cellular technologies for use in connected vehicles. The EU plans to roll out a Cooperative Intelligent Transport System (C-ITS) in 2019 and intends to make …

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iPhone X unveiling underscores Apple’s pricing strategy angle

iPhone X unveiling underscores Apple’s pricing strategy angle

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The Californian device maker has launched a new luxury smartphone with an even higher price tag.

Apple’s new iPhone X has made a luxury splash in a lineup of devices that has always been known for its technological advancements. This smartphone has been designed to rise above previous iPhones, and it has the striking price tag to match. Moreover, it looks as though this higher price point could be the ongoing trend for the brand.

The luxury iPhone was first unveiled on Tuesday’s Apple event and will cost consumers a whopping $999.

The iPhone X has been anticipated for some time now. It’s launch price is currently set at about twice the original cost of an iPhone about a decade ago. Moreover, it is far more expensive than any of its rival devices on the present market. At the same time, this appears to align perfectly with the direction Apple has been taking over the last while. It has been working to position the brand as the expensive gadgets consumers aspire to have.

At the same time, the actual launch of this Apple smartphone is a clear indicator that it is bringing that strategy to life. Price tags are climbing ever higher despite the fact that the improvements from one generation of its products to the next are frequently incremental or derived from past devices. Revolutionary changes have slowed over the last decade and the most recent releases are more a matter of fine tuning than life-changing alterations.

The iPhone X arrives at a time when smartphone sales are falling and the prices have been going with them.

Apple iPhone XThis, despite the fact that smartphones are running faster and more powerfully than ever before. The fact is that smartphone ownership has essentially reached a saturation point in the majority of markets. Consumers who don’t see a drastic difference from one generation of phones to the next are choosing to wait longer before they replace their current mobile devices.

That said, Apple shares soared following the announcement, showing that analysts and investors are strongly in favor with the strategy. At the same time as the iPhone X unveiling, the brand also revealed a new TV streaming box and a new smartwatch boasting its own cellular connection.

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