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Hannah Alvarez | User Testing | Thu, 30 Apr 2015 21:58:33 +0000

If you’re responsible for introducing customers to a company or a product for the first time, there’s something you need to watch out for.

It’s called the curse of knowledge, and it can affect anyone who creates brand messaging, …

The post The Curse of Knowledge: How It Impacts You, and What to Do About It appeared first on UserTesting Blog.