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Robert Allen | Smart Insights | Thu, 24 Nov 2016 16:00:00 +0000

Chart of the Day: Third Quarter Smartphone ownership stats show near total adoption among under fifties

A whopping 97% of under 45s in the US own a Smartphone. That’s just about as high a rate of adoption as it’s possible to get. The adoption rate is now as high as it is for fridges! A technology that’s almost 100 years old Vs a technology that only really became widespread after 2008.

It’s also interesting that Smartphone adoption is by no means restricted to the young and middle ages. Even the over 65s have a fairly high adoption rate of 68%. If current trends continue we can expect adoption rates of 80% or higher among the over 65s within just a couple of years.

Customers of all ages are now using mobile devices to search for products, browse and consume content. The people are mobile first. You should be too.


  • Source: Nielson Mobile Insights
  • Sample Size: 30,000+ mobile subscribers in the US
  • Recommended Resource: Mobile Strategy Guide