jclupis | Marketing Charts | Wed, 15 Jul 2015 13:30:02 +0000

Gallup-Smartphone-Owners-Device-Reliance-July2015Source: Gallup

    Notes: US adult smartphone users are almost three times as likely to say they spend more time comparing prices and browsing products using a computer (62%) than to say they spend more time on these activities using their phone (21%), according to a recent survey from Gallup. The gap is even wider for making purchases, with 74% relying more on their computer versus 11% relying more on their smartphones.

    The only activity of those identified for which smartphones are the primary device is social media use, with smartphones and computers equally used for email.

    While there was a clear generational gap in the responses, with younger generations favoring smartphones more than older Americans, only 24% of 18-29-year-old device owners reported primarily using their devices to compare prices and browse products.

      Related: US E-Commerce Metrics, by Device, in Q1 2015

        About the Data: The results are based on a survey of 15,766 members of the Gallup Panel of have smartphones. The study was completed April 17-May 18, 2015.