JC Lupis | Marketing Charts | Wed, 27 May 2015 13:30:30 +0000

Source: eMarketer [download page]eMarketer-Digital-Ad-Spend-by-Industry-Objective-May2015

    Notes: Branding will be the primary objective of 42% of US digital ad spending this year, forecasts eMarketer, a slight increase from 40.9% last year but well below the 48.5% share previously forecast for 2017. Nevertheless, objectives vary widely by industry, with CPG and consumer product digital ad spend heavily weighted towards branding (65% share) and travel to direct response (72% share).

      Related: Which Types of Audience Targeting Are Most Important to Digital Branding Campaigns?

      The post Share of Digital Ad Dollars Spent on Branding, by Industry, in 2015 appeared first on Marketing Charts.