JC Lupis | Marketing Charts | Mon, 12 May 2014 11:52:07 +0000

Nielsen-Weekly-Radio-Penetration-Among-Millennials-May2014

    Source: Nielsen

      Notes: Radio is particularly popular among female Hispanic Millennials (18-34), of whom more than 94% listen to radio on a weekly basis. Further data from Nielsen [download page] indicates that radio reaches roughly 90% or more of each age group for both Hispanics and African-Americans. The top 3 formats for Millennial Hispanics are: Mexican Regional; Pop Contemporary Hit Radio; and Rhythmic Contemporary Hit Radio.

        Related: When America Listens to the Radio

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