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I-was-so-disappointed

QR Codes Aren't Dead - Creative Mobile Design and Unique Mobile Experiences Are! OMG-They Did it Again

A few Weeks ago CBS dedicated an entire CSI Cyber episode to a serial killer who marks their victims with QR Codes. Boy was I excited!!

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SmartLabel

SmartLabel

SmartLabel™ was created to meet the consumers' desire for more information about the products they use and consume. Consumers will be able to search or scan for detailed and consistent information about nutrition, ingredients, allergens, product usage and advisories, and brand information.

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qr-code-classifieds-1

QR Codes Give Jang Media Group Competitive Edge In Classifieds Market

Jang Classified ads enjoy unrivaled reach in Pakistan, reaching millions of readers every day. To enrich the experience and add value for readers, Jang Media Group has taken a bold new initiative in the world of classified ads: introducing QR codes in its print classifieds.

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SMS-Texting User Guide

One of the key benefits of SMS is, of course, its immediacy: according to a Dynmark analysis of almost a billion SMS transactions through 1,500 networks across 42 mobile

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RFID Moves Into The Big Leagues

Drake LaDue, CEO of Brand-X-Mobile, was not at FanFest and wasn’t privy to enjoying and wasn’t privy to enjoying the scanable feature on the large cards. But after the event, he experienced some frustration when trying to scan something with a QR code he found online

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Drake LaDue CEO Brand X Mobile digital business card

QR Code Scans: Apple Devices 54%, Android 43% 06/01/2015

There's still a lot of mobile scanning going on. While talk about QR codes has moved to the back burner, being replaced by the likes of beacons

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Drake LaDue CEO The Mobile Madman

Drake LaDue - The MobileMadMan

Drake: CEO - Brand X Mobile, C0-Founder - mobilution.io aka The MobileMadMan

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1 in 6 SMS Exchanges

Smartphone Users Estimate That 1 in 6 SMS Exchanges Are With Brands

Smartphone Users Estimate That 1 in 6 SMS Exchanges Are With Brands
One of the key benefits of SMS is, of course, its immediacy: according to a Dynmark analysis of almost a billion SMS transactions through 1,500 networks across 42 mobile

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Four in ten UK smartphone owners willing to make NFC mobile payments • NFC World+

By Rian Boden • 4 June 2015, 09:12 Survey of more than 2,000 adults, found that that men are substantially more likely than women to use their smartphones for contactless payments Almost two fifths (38%) of UK smartphone owners are willing to make NFC mobile payments, research carried out by YouGovon behalf of business process […]

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22 Million (QR Code) Engagements

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Why Are People Still Using SMS in 2015?

SMS is the most effective way to reach users, with a 90 percent read rate in minutes Short Message Service (SMS), more colloquially known as ‘text,’ is a protocol used for sending short messages over mobile networks. The first SMS was sent in 1992; By 2010, SMS was the most widely used data application, adopted […]

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NFC-Infographic

NFC Infographic - NFC Enablement

An infographic on NFC Enablement

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NFC-enabled cell phones to hit 416 million shipments -- report - CNET

Smartphones outfitted with near-field communications could see a jump in shipments from 416 million this year to 1.2 billion in another four years, says research firm IHS Technology. Shipments of phones equipped with the wireless technology rose from 120 million in 2012 to 275 million in 2013, a gain of 128 percent. This year’s number […]

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QR codes on rental cars can improve the customer experience

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These companies are using quick response codes in a number of ways to assist their drivers.

Among the latest trends in the use of QR codes has been that of rental car companies that have been posting the barcodes on and in their vehicles, so that they will be able to learn more about the vehicle that they have rented.

Moreover, these quick response codes can even direct the driver to a dealership that is local to them.

That feature can be very handy for drivers who have rented the vehicle and who liked it so much that they would consider buying one, once they return home again. This has encouraged some rental companies to enter into agreements with vehicle manufacturers so that they can both benefit from the marketing opportunity that stems from this customer education feature. All of this type of information would be difficult to include in the vehicle in printed form, but with QR codes, it makes it possible to store all of the information online in a way that is very convenient for customers to access.

These QR codes help customers to overcome one of the primary concerns expressed by rental car customers.

QR Codes Used For CarThough some customers try to find out what kind of vehicle they will be receiving, ahead of time, so that they can look them up and learn more, rental car companies will often end up changing the car based on availability, which can throw off the driver’s preparations. Adding a QRcode to the car lets rental customers scan using a smartphone so that they can take the time to discover the features of the vehicle. This allows them to best take advantage of all of the various safety and comfort options.

Other rental companies have also added the ability for customers to scan the QR codes so that they can learn more about their new location. This can include information such as maps, attractions, local events, and other points of interest that they may want to check out while they are in the area. All of these tools can enhance the customer experience through convenience and practicality.

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QR codes get a popularity boost from Snapchat

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For a while, quick response codes were starting to drift away from use, but this could bring them right back.

For the last few years, QR codes have been moving in and out of favor with marketers, package designers, and consumers, alike, as they have been used well and have been used very badly, but now Snapchat has brought the barcodes back into use.

The practicality of quick response codes is enormous, but there has been a great deal keeping them down.

The misuse of QR codes has played an important role in causing them to fall out of favor with many consumers and, therefore, with marketers, as well. The benefit is easy to see, as a simple barcode scan can provide the same result as manually entering a complete URL. That said, Snapchat has launched a feature known as Snaptags (aka Snapcodes) that has been designed to take advantage of the practicality of the barcode and the popularity of the mobile app.

Each Snapchat user has now been assigned his or her own unique QR codes to make it easier to follow other users.

snapchat qr codesThe quick response codes can be opened by pressing the yellow ghost icon that is located above the camera. The QRcode is then displayed so that another user can scan the barcode right off the screen and automatically follow the owner of that code. Moreover, beyond being able to display them on the smartphone screens, it is also possible to download them so that they can be added to posters, movie screens, websites, and many other scannable locations.

Since the introduction of those barcodes, Snapchat has experienced millions of scans every week. This has also made it far easier for Snapchat Stories stars, celebrities, and regular people, alike, to build their list of followers on the mobile app.

These QR codes are particularly helpful to Snapchat users because the mobile app doesn’t actually have a way to discover new people who can be followed. That said, with the barcodes that can be scanned, it is possible to create new connections among millions of users even without a discovery feature. This is appealing to users because the more people they follow, the greater the amount of content they receive through this mobile app.

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