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Jennifer Winter | User Testing | Thu, 06 Aug 2015 21:03:28 +0000

In the world of user research, A/B testing is one of the most popular types of tests we hear about. And while they’re great for optimizing something that’s already built, they can’t really help you early on in your product’s …

The post Preference Testing: What to Do Before You Run A/B Tests appeared first on UserTesting Blog.