JC Lupis | Marketing Charts | Mon, 28 Dec 2015 14:30:50 +0000

Source: Pew Research Center’s Internet & American Life Project [pdf]Pew-Pay-TV-Penetration-by-Age-and-Income-Dec2015

    Notes: Some 76% of American adults report subscribing to pay-TV service at home, while 15% say they are cord-cutters and the remaining 9% say they have never had pay-TV, according to the Pew Research Center. Not surprisingly, youth (18-29) are the least likely to subscribe to pay-TV services (65%), as almost 1 in 5 (19%) say they’ve cut the cord and another 1 in 6 (16%) report being cord-nevers.

    Among those who do not subscribe to pay-TV at their home, cost is a reason for 71%, while being able to access the content they want to watch online or using an over-the-air antenna is a reason for 64%. The cost factor is reflected in the survey’s results finding pay-TV penetration to be substantially greater among higher- than lower-income households.

      Related: How Do Consumers Decide What to Watch on TV?

        About the Data: The results are based on a survey of 2,001 adults (18+) conducted June 10-July 12, 2015.

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