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Patrick Kelly | Smart Insights | Fri, 09 Dec 2016 16:00:18 +0000

Chart of the Day: Content marketing continues to be a key tactic for B2B lead generation.

Over 600 B2B marketing professionals were asked “How is your content production going to change over the next 12 months?”, a whopping 71% said they plan on increasing production, with a quarter saying they will increase production significantly.

Content marketing will continue being a major focus for B2B marketers in 2017. For those implementing an inbound marketing strategy in the year ahead, it is important that you find the right balance between quantity and quality. The production of only a handful of highly engaging pieces of content has the potential to keep you in leads for months with the right amount of promotion.