Jennifer Winter | User Testing | Thu, 18 Feb 2016 18:01:48 +0000

If you’ve worked on Marketing, Consumer Insights, or even Product teams, you’ve probably asked this question of your customers hundreds of times,

On a scale of 0 to 10, how likely are you to recommend this company’s product or service

The post NPS isn’t enough: why combining it with user research improves customer loyalty appeared first on UserTesting Blog.