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JC Lupis | Marketing Charts | Wed, 27 May 2015 13:00:13 +0000

Source: Urban Land Institute [pdf]UrbanLandInstitute-Gen-Y-Self-Characterization-by-Race-Ethnicity-May2015

    Notes: Some 37% of Millennials (aged 19-36 at the time of the survey) identify as “city people,” while 36% consider themselves “suburbanites,” according to an Urban Land Institute survey. In fact, white respondents were more likely to consider themselves “suburbanites” (37%) than “city people” (33%), although the opposite was true for Hispanics and Black Americans. Interestingly, only 13% of respondents live in a downtown area or near downtown, although another 35% live in “other” city neighborhoods. As such, Millennials appear less likely to identify as “city people” (37%) than they are to actually live in a city (48%).

    In other news related to this generation, the Washington Post reports on survey results from the Public Religion Research Institute poll showing that 66% of Millennials do not identify as Millennials. Identification with the term “Millennials” was higher than average among college graduates (47%), Asian-Pacific Islanders (45%) and liberals (43%).

      Related: National Mover Rate Remains Steady; Still Highest Among Youth

        About the Data: The Urban Land Institute study results are based on a November 2014 online survey administered by Research Now to a nationally representative panel of Americans ages 19 to 36. The panel was selected to reflect Generation Y’s age distribution (19–24, 25–30, and 31–36 in 2014), gender, race, Hispanic ethnicity, and geographic distribution among the country’s four regions, as defined by the U.S. Census Bureau.

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