JC Lupis | Marketing Charts | Fri, 27 Jun 2014 10:04:43 +0000

ReutersYouGov-Most-Important-News-Types-in-US-June2014

Source: Reuters Institute for the Study of Journalism / YouGov

Notes: US news consumers (those who consume some type of news on a monthly basis) are most interested in national and local news (each at 57%), making the US the only country of the 10 tracked where local news is as important to news consumers as news about the country. Compared to the other 9 countries, respondents in the US are the most interested in local news and news about the economy, while being the least interested in international news and sports news. 1 in 5 indicated business and financial news to be among their 5 most important news types.

Related: Weekly Newspaper Reach Among News Consumers, Across 10 Countries

About the Data: The data is based on a survey of more than 18,000 people across 10 countries: USA; UK; Germany; France; Denmark; Finland; Spain; Italy; Urban Brazil; and Japan. Research was conducted by YouGov using an online questionnaire at the end of January/beginning of February 2014. More methodological details can be found by accessing the above link.

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