Select Page

JC Lupis | Marketing Charts | Fri, 27 Jun 2014 10:04:43 +0000


Source: Reuters Institute for the Study of Journalism / YouGov

Notes: US news consumers (those who consume some type of news on a monthly basis) are most interested in national and local news (each at 57%), making the US the only country of the 10 tracked where local news is as important to news consumers as news about the country. Compared to the other 9 countries, respondents in the US are the most interested in local news and news about the economy, while being the least interested in international news and sports news. 1 in 5 indicated business and financial news to be among their 5 most important news types.

Related: Weekly Newspaper Reach Among News Consumers, Across 10 Countries

About the Data: The data is based on a survey of more than 18,000 people across 10 countries: USA; UK; Germany; France; Denmark; Finland; Spain; Italy; Urban Brazil; and Japan. Research was conducted by YouGov using an online questionnaire at the end of January/beginning of February 2014. More methodological details can be found by accessing the above link.

The post Most Important Types of News, Among US News Consumers appeared first on Marketing Charts.