JC Lupis | Marketing Charts | Fri, 11 Dec 2015 14:00:11 +0000

Source: Pew Research Center’s Internet & American Life ProjectPew-Adults-Online-Almost-Constantly-Dec2015

    Notes: Some 21% of US adults report going online “almost constantly,” while another 42% go online “several times a day,” per recently-released data from the Pew Research Center. The data shows that the percentage who are online “almost constantly” is highest among 18-29-year-olds (36%), college graduates (29%) and those with incomes of at least $75k (28%). These groups also over-index in their smartphone ownership, according to earlier Pew data.

    Indeed, mobile connectivity is linked to the frequency of going online in the latest data from Pew. In revealing that about 3 in 4 Americans use a smartphone, tablet or other mobile device to access the internet at least occasionally, Pew notes that 27% of these adults go online “almost constantly,” compared to 21% on average.

      Related: [NEW! 2015 EDITION] US Media Audience Demographics

        About the Data: The results are based on a survey conducted June 10 through July 12, 2015, among a national sample of 2,001 adults, ages 18 years and older, living in all 50 U.S. states and the District of Columbia.

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