As the Mobile Market Matures, What’s the Outlook for Consumer Tech?

Mobile application usage – defined as the number of mobile application sessions, where a user opens an app and records a session – increased by 58% in 2015, reports Flurry in its latest annual report on app usage. While that represents solid growth for a maturing market, it’s down from a 76% increase in 2014 and after more […]

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Digital Publishers’ Most Notable Media Trend of 2015

Source: Parse.ly Notes: The most notable trend in digital media last year was mobile overtaking desktop traffic, per results from a recent Parse.ly survey of hundreds of media companies around the world. (Of note, mobile surpassed desktop in terms of time spent on the internet back in 2013, per comScore data.) Yet with AdMonsters research […]

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Top 25 Marketing Charts of 2015

2015 brought with it the emergence of new trends along with the continuation and acceleration of others. This collection of our most popular charts of 2015 covers some of the year’s biggest stories and foreshadows some of the most important ones to come. Our top charts are grouped into the following topics: media and advertising […]

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Email Marketers’ Most Important Initiatives in 2016

Source: StrongView [pdf] Notes: Email marketers are much more focused on increasing subscriber engagement in the year ahead than they are on growing their list, per results from a recent Strongview survey, likely reflecting continuing gradual decreases in click rates. Improving segmentation and targeting ranks as the second-most important initiative for the email marketers surveyed, […]

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GSMA ANNOUNCES NEW SPEAKERS FOR MOBILE 360 SERIES – NORTH AMERICA

Venue Change Announced for Annual Mobile Industry Event in Atlanta London: The GSMA has announced a number of new high-profile speakers for its Mobile 360 Series – North America event being held in Atlanta, Georgia on October 27-29. The GSMA …

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GSMA CONFIRMS FULL SPEAKER LINE-UP FOR MOBILE 360 – MIDDLE EAST

Mobile Industry to Convene in Dubai to Discuss the Future of Mobile in the Arab States London: The GSMA has confirmed the full speaker line-up and agenda for the upcoming Mobile 360 Series – Middle East conference to be held …

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GSMA WELCOMES EUROPEAN SUPPORT FOR MOBILE BROADBAND GROWTH BUT URGES FURTHER ACTION

European Conference of Postal and Telecommunications Administrations (CEPT) Supports Important Spectrum for Mobile But Should Demonstrate Greater Flexibility Ahead of WRC-15 London: John Giusti, Deputy Chief Regulatory Officer, GSMA, commented on the outcome of the final meeting of the European …

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GSMA WELCOMES AFRICAN SUPPORT FOR MOBILE BROADBAND GROWTH

African Telecommunications Union Takes Important Step Towards WRC-15 London: John Giusti, Deputy Chief Regulatory Officer, GSMA, commented on the outcome of the final meeting of the African Telecommunications Union (ATU) in Nairobi, ahead of this November’s World Radiocommunication Conference (WRC-15): …

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GSMA SETS NEW RECORDS FOR MOBILE WORLD CONGRESS SHANGHAI 2015

Attendance Increases 54 Per Cent Over the 2014 Event Hong Kong: The GSMA today reported that nearly 40,0001 unique visitors from 100 countries and territories attended the 2015 GSMA Mobile World Congress Shanghai, held 15-17 July in Shanghai. The three-day …

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