jclupis | Marketing Charts | Fri, 24 Apr 2015 13:00:13 +0000

Facebook-Mobile-MAUs-Ad-Revenues-Q12013-Q12015-Apr2015Source: Facebook

    Notes: Facebook’s advertising revenues grew by 42% year-over-year in Q1 to reach $3.54 billion, the social network reported on Wednesday, although that was slightly below analysts’ estimates. Mobile’s share of ad revenues climbed yet again, to 73%, up from 59% during the year-earlier period. Some 65% of Facebook’s 1.44 billion monthly active users accessed the site daily, with that figure up a couple of points from Q1 2014. That translated to 936 million daily active users (DAUs), of whom roughly 85% were mobile DAUs. Meanwhile, some 40% of Facebook’s total monthly active users were mobile-only in Q1.

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