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JC Lupis | Marketing Charts | Fri, 22 Apr 2016 13:00:14 +0000

Source: comScore [download page]comScore-US-Digital-Retail-Spending-Q12012-Q42015-Apr2016

    Notes: Digital commerce spending grew to comprise 15% of US consumers’ discretionary spending in Q4 2015, an all-time high, per a comScore report. While total digital commerce spending grew by almost 12% year-over-year in Q4, spending growth on mobile was a more robust 46%. As a result of its continued increases, mobile accounted for 16.9% share of total digital commerce in Q4, up from 13% in Q4 2014.

      Related: What’s Mobile’s Influence In-Store?