jclupis | Marketing Charts | Wed, 13 May 2015 13:00:44 +0000

Gallup-Trust-Safety-Personal-Information-by-Generation-May2015Source: Gallup

    Notes: Some 44% of Millennials believe that their personal information is actually kept private by the businesses or companies they do business with all or most of the time, compared with 30% who believe it is kept private some of the time and 26% little or none of the time, according to newly-released survey results from Gallup. By comparison, significantly fewer respondents from other generations are as trusting of businesses with respect to their personal information, with Traditionalists more likely to believe that businesses keep their information private little to none of the time (35%) than all or most of the time (29%).

    Last year, a Mintel study found that Millennials were considerably more likely to share information with marketers than Boomers.

      Related: 22% of Americans Have Closed An Account Due to Data Privacy Concerns

        About the Data: Results for the Gallup poll are based on telephone interviews conducted Feb. 23-March 3, 2015, on the Gallup U.S. Daily survey, with a random sample of 1,525 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. For results based on the total sample of national adults, the margin of sampling error is ±2.5 percentage points at the 95% confidence level. For comparisons between or within the total sample for each generation, the margin of sampling error is ±5.9 percentage points at the 95% confidence level.

        Each sample of national adults includes a minimum quota of 50% cellphone respondents and 50% landline respondents, with additional minimum quotas by time zone within region. Landline and cellular telephone numbers are selected using random-digit-dial methods.