Select Page

JC Lupis | Marketing Charts | Tue, 14 Oct 2014 12:00:39 +0000

Source: FusionFusion-Millennial-Voters-Mobile-News-Info-Oct2014

    Notes: Some 53% of Millennials (18-34) agree that their primary source of news and information is their smartphone or tablet, with this figure higher among the 18-24 (59%) than 25-34 (50%) bracket, per a new study from Fusion. Interestingly, Hispanics (67%) and blacks (62%) showed an above-average likelihood to rely on their mobile devices for news and information, while only a minority (47%) of white respondents agreed.

      Related: Mobile Nears Two-Thirds of Time Spent Online by 18-24-Year-Olds

        About the Data: The data is based on telephone interviews with 1,200 likely “Millennial voters” aged 18-34. The survey was fielded from September 18-22, 2014 and has a margin of error of +/- 2.8% points.

        The post Majority of Likely Millennial Voters Rely on Mobile Devices for News and Info appeared first on Marketing Charts.