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jclupis | Marketing Charts | Fri, 05 Feb 2016 14:30:12 +0000

Source: FacebookFacebook-Mobile-Only-User-Share-Q42013-Q42015-Feb2016

    Notes: Mobile isn’t only accounting for a larger share of Facebook’s advertising revenue (now at around 80%), it’s also increasingly becoming the only way in which its users access the platform. Indeed, of Facebook’s almost 1.6 billion monthly active users (MAUs) in Q4 2015, more than 800 million (or 52%) were mobile-only MAUs. That’s more than double the share from 2 years earlier, when mobile-only users represented just 24% of total MAUs.

      Related: Facebook Estimated to Capture One-Fifth of US Mobile Ad Spending