jclupis | Marketing Charts | Wed, 10 Feb 2016 15:30:00 +0000

Source: The Association of Magazine Media (MPA)MPA-US-Magazine-Brand-Audiences-in-2015-Feb2016

    Notes: Total magazine media audiences – measured across online and offline channels – grew by 7.1% year-over-year in 2015 to reach almost 1.7 billion, reports the MPA. Magazine brands’ mobile web audiences showed the fastest growth, of 53.1%, followed by video audiences, which grew by 13.8%. Print, including digital editions, maintained the largest average audience (of close to 1 billion), but was down slightly, by 3.6%.

    ESPN The Magazine sported the largest average audience of the year, at close to 95 million.

      Related: US Media Audience Demographics

        About the Data: Data for The MPA Magazine Media 360° Brand Audience Report is collected by MPA – The Association of Magazine Media from participating brands who provide their thirdâ€party data to MPA around the 15th of every month for the previous month’s activity. Participating brands must be tracked in GfK MRI’s Survey of the American Consumer® (print+digital editions), GfK MRI’s Teenmark® or the Ipsos Affluent Survey USA as well as any or all of web (desktop/laptop), mobile web, and/or video as tracked by comScore or Nielsen Online.