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Hannah Alvarez | User Testing | Thu, 03 Sep 2015 17:50:11 +0000

Whether you’re writing marketing copy or UX copy, your goal is to get the user to take action. But in order to get users to act, you need to overcome the biggest challenge in copywriting:

People don’t want to like

The post How to Win Friends and Influence People with User-Centered Copywriting appeared first on UserTesting Blog.