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Spencer Lanoue | User Testing | Tue, 28 Jul 2015 22:41:52 +0000

How much choice is too much?
The common belief is that more choice is better. But when it comes to online sales, is that actually the case?

Two researchers named Sheena Iyengar and Mark Lepper conducted a study to understand

The post How to Use the Psychology of Choice to Increase Online Sales appeared first on UserTesting Blog.