JC Lupis | Marketing Charts | Mon, 08 Dec 2014 14:00:15 +0000

Source: ZenithOptimediaZenithOptimedia-Share-Global-Adspend-by-Medium-2017-v-2014-Dec2014

    Notes: Global ad spending will grow by 4.9% next year and by 5.6% in 2016 before slowing slightly to a 5.2% rise in 2017, details ZenithOptimedia in its latest forecast. As expected, mobile will be the prime contributor of ad spending growth, as mobile ad spend will increase by an average of 38% each year during the forecast period. By 2017, mobile is predicted to account for 11.2% share of total spend, more than double this year’s estimated 5% share. Also by 2017, ZenithOptimedia forecasts the desktop internet (19.6%) to exceed print (magazines and newspapers, combined; 18.1%) in ad spend share, although that development will be more due to print’s decline than to desktop internet’s growth.

      Related: Could Mobile Overtake Desktops in US Search Ad Spend Next Year?

        About the Data: ZenithOptimedia’s global forecasts are based on an analysis of 77 markets. Print advertising projections are based only on advertising within printed editions of publications, not on their websites on in tablet editions or mobile applications, all of which are picked up in the internet category.

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