In about two weeks, Google plans to make a major change to the algorithm for its mobile search, giving mobile-friendly websites a higher position in search rankings.

For a company that dominates the search market with an approximately 75 percent share, this is going to mark a significant change for mobile search.

“I think it should be a shake-up for mobile,” said Collin Colburn, an analyst with Forrester. “Google does change its algorithm quite frequently, but this is a bit of a larger change…. Websites that are not designed [with mobile in mind] will take a hit and websites that are responsively designed will begin to rise in search results.”

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