Google will shut down unverified Google My Business listings on July 28th Quoting a Local Search Forum thread http://tgcafe.it/1KozSW9 (from an email… – Ana Hoffman – Google+

Shared publicly  –  Yesterday 12:02 PM

Google will shut down unverified Google My Business listings on July 28th

Quoting a Local Search Forum thread http://tgcafe.it/1KozSW9 (from an email sent to a user):

“On July 28th, Google will begin shutting down those GMB–associated Google+ pages that have not been associated with user accounts and are also not verified. You may find that some of your Business View tours also sit on such pages, but note that after this removal of unverified Google+ pages, the Business View tours will still remain available on Google Maps and Google Search.”

+Linda Buquet added in the comments:

“Essentially it sounds like what will happen is the unclaimed pages will no longer be viewable. They are still out there but will not show up. Those listings will still however show up in search and maps. (Unless it’s an SAB with hidden address.) There just won’t be a G+ Local page. The links to the G+ Local page stopped showing up awhile back anyway.

So if a business has a bunch of unverified dupes or practitioner pages or old closed listings that are hurting their ranking – we will no longer be able to see those G+ pages to be able to diagnose the problems or do ranking troubleshooting. And Michael Cottam’s dupe finder will cease to work. So we’ll have to use Map Maker to do that type of research now I guess. But there will be no page to look at per se, just whatever data shows up in MM.”

So make sure to verify your business listings in Google My Business ASAP.

+Barry Schwartz reports: http://tgcafe.it/1DC5ToH

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