jclupis | Marketing Charts | Mon, 11 May 2015 13:30:40 +0000

Turn-Global-Programmatic-Ad-Spend-eCPM-Trends-by-Channel-May2015Source: Turn [download page]

    Notes: Programmatic social ad spend declined by 8% from April 2014 through March 2015 due to consolidation from large publishers which led to a 141% increase in eCPM, reports Turn in its latest Advertising Intelligence Report. By contrast, mobile eCPMs decreased by 5% while spending more than doubled (up 132%). In other results, programmatic display eCPM (+31%) and spending (+17%) increased, as did video (by 5% and 62%, respectively).

    Meanwhile, in recently-released survey results, Advertiser Perceptions notes that media buyers involved in the purchase of programmatic ads expect to allocate 46% of their digital ad budgets to programmatic (47% for marketers; 43% for agencies) this year.

      Related: Programmatic Approaches to Audience Engagement Seen Globalizing

        About the Data: The Advertiser Perceptions results are based on an online survey fielded 12/15/14-1/15/15 among 418 media buyers (328) and sellers (90) in the US. The media buyers surveyed: are 100% involved in digital/mobile display or video media decisions; spent at least $1 million in total advertising over the last 12 months; and are very/somewhat involved in the purchase of programmatic advertising.