JC Lupis | Marketing Charts | Mon, 30 Mar 2015 13:30:05 +0000

Source: comScore [download page]comScore-Fastest-Growing-Retail-Digital-Commerce-Categories-in-2014-Mar2015

    Notes: E-commerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14% and ranking as the fastest-growing spending category, according to a comScore report. Digital spending in the consumer packaged goods (21%), apparel & accessories (20%) and sport & fitness (17%) categories also saw high rates of growth, while the jewelry & watches (-1%) and computer software (-4%) categories were the only to see declines in spending. Separate results from the report indicate that e-commerce (desktop) spending grew by 12.5% year-over-year (to $236.9 billion), with mobile commerce spending up by 27.5% (to $31.5 billion).

      Related: Global Retail and E-Commerce Sales Forecast, 2013-2018

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