JC Lupis | Marketing Charts | Wed, 01 Apr 2015 13:00:03 +0000

Source: National Retail FederationNRF-Easter-Spend-2007-2015-Apr2015

    Notes: Total consumer spending on Easter is projected to grow to $16.4 billion this year, slightly higher than last year’s projected $15.9 billion but still below 2012-2013 levels, according to the NRF. Eight in 10 adults will celebrate, consistent with last year, but celebrants are expecting to spend a little more this year ($140.62 vs. $137.46). Candy (87.1%) and food (85.7%) are the items that most celebrants expect to buy this year, as with years past.

    Also consistent with prior surveys, discount (58.6%) and department (40.7%) stores are the most likely destinations again this year.

      Related: Global Retail and E-Commerce Sales Forecast, 2013-2018

        About the Data: The NRF 2015 Easter Spending Survey conducted for NRF by Prosper Insights & Analytics was was conducted from March 3-10, 2015. The consumer poll of 6,106 has a margin of error of plus or minus 1.3 percentage points.

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